Uberall Study: Listings management dramatically boosts local search visibility

Uberall, the leading provider of ‘Near Me’ Brand Experience marketing solutions, today released a new report, “How Valuable Are Business Listings for SEO?”. The study looked at 115,000 business locations across the UK, Germany, France and the United States to determine the impact of listings management on Google local search (“local pack”) visibility and conversions.

Also sometimes called citation management, listings management distributes accurate and consistent business data to relevant search engines, online directories, mobile apps and navigation platforms. Equally applicable to large enterprises and most small businesses, citation management was regarded as a foundational tactic for local search visibility until recently. Skepticism has since grown about the value of listings syndication and consistency as a ranking signal for Google.

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