Uberall brings results from consumer behavior research

There has been a lot of recent data on the factors influencing consumer behavior and how that has changed their buying behavior, which suggests that consumers are still engaging with local businesses directly online. Since their communities have gotten smaller due to restricted social movement, it’s perhaps no surprise that engagements at the local level have also grown.

From all the data, Uberall distinguished these takeaways:

1. Consumers are spending less
2. Despite spending less, they are open to marketing messaging
3. Driving directions to stores have decreased(decrease in foot traffic)
4. Website clicks and phone calls have increased
5. Our Immediate Communities Have Never Been More Important
6. There Needs to Be a Better Relationship at the Brand and Location Level

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