Boostability: How local review management can help your SEO

“Reviews act as a beacon, letting search engines know that your business is…in business! Google is all about legitimacy and reviews let Google know your business is fully operational and that people are interacting with and using your products and services. According to digital marketing power-house Moz, online reviews are estimated to make up to 15% of the criteria for how Google displays search results in local packs. Customers are reading your reviews, whether you respond to them or not. Take control of how your business is perceived by engaging with reviewers. If someone gives you 5 stars, thank them and welcome them back. Likewise, if a customer has a bad experience and leaves you 2 stars, acknowledge their disappointment and engage with them to find a solution. “

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