Set-up Exhibition

“Sea & Sand” Welcome Cocktail with Mono Solutions

On our opening evening you will network in the outdoors on a large patio with plenty of room, with a view of Palma Harbor. There is plenty of room on this wide-open space for networking and social distancing.

CEO Panel

Alfonso del Gallo

Raymond Van Eck

Athanasios Raptis

Stefano Santinelli

Yext State of the Industry keynote

We’ve spent the past 40 years learning how to talk to computers — and now, they’re learning to talk to us. Continued advancements in artificial intelligence and natural language processing have made digital experiences more human and empathetic, but also more decentralized and complicated to manage. What does the future hold for your brand online, and what can you do to prepare? In this session, we’ll explore the history of AI and NLP, how they’re impacting the martech stack, and the steps brands can take to deliver great experiences today and tomorrow.

Marc Ferrentino

Keynote from Toni Nadal

Session sponsored by Yext

Toni Nadal is a spanish tennis coach. He started working at the Manacor Tennis Club as Head Coach, where he led many of his pupils to the first places in the Spanish ranking.
He has been Rafa Nadal’s mentor and coach for 27 years. At present, he is Head Coach of the Rafa Nadal Academy.

Toni has always seen himself more as a mentor than as a coach. He believes a sportsman should develop three main aspects: technical skills, character and the right set of values.
As a coach, he has the best track records in the history of tennis:
-74 tournaments, in total.
-16 Grand Slam tournaments: 10 Roland Garros, 3 US Open, 2 Wimbledon and 1 Astralian Open.
-4 Davis Cups.
2 Olympic Games.

At present, Toni Nadal combines his work as Head Coach at the Rafa Nadal Academy with his job as a speaker for sport coaches, universities and companies.

He talks about dealing with adversity, about attitude, simplicity, self-demand, respect, compromise, self-improvement, coping with failure and about not glorifying success.

Toni Nadal

Coffee Break in Exhibition Area

An example of Digital Transformation-Digital Agenda Spain 2025

Spain’s government has approved the 2021-2025 SME digitalization plan. Over 4.6 billion euros will be invested by the public sector and will directly impact 1.5 million SMEs. The objective of this plan is to integrate digital technologies into the business models of SMEs in Spain as a catalyst for change that will help face future and current crises like COVID-19.
The 2021-2025 SME digitalization plan is a response to the Digital Agenda Spain 2025 which includes the digitalization of SMEs as one of its ten priorities.
Small and medium companies in Spain must modernize and more widely digitalize their business processes. There are many important areas to develop that could make companies more resilient and flexible during crises including: e-commerce, cloud services, and big data analysis.
The introduction of digital technology will allow SMEs to be competitive with new business models adopted by larger firms and will improve their productivity. Digitalization will also help to diminish social, geographical and gender disparities in Spain.

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Javier Lopez Sanchez

Evolving your business model -easy management of integrated platforms, marketplaces and services

How are platforms evolving, what are they doing to encompass all digital services including e-commerce? Siinda partner Spotzer gives an overview and outlines the major trends and challenges

Peter Urmson

How the telco industry is supporting the digitalisation of their business customers

As the pandemic pushed many SMB’s into the digital space they began to look for support. They looked for help to get a better digital presence, to improver purchases online in a seamless way and improve the customer experience by leveraging technology and digital commerce. They looked for support from e-commerce platforms, banks and digital advertising agency, but it was confusing. This panel with uberall ,Orange, Proximus and DJM explores how we can better work together to provide SMB’s what they need.

Stijn Van Itterbeeck

Alex Ditte

Robert Bruil

Rayane Chawaf

From Marketing to Advertising: Be the Future for Your Customers

From Bing to TikTok and CRM to SEO, opportunities abound for businesses to reach prospective customers, but do they work for local? Join Vendasta CEO Brendan King and MatchCraft CEO Sandy Lohr for an enlightening discussion of the digital trends impacting SMBs throughout Europe. What technologies and platforms are critical to local businesses today and what is coming down the pipeline for the future?

Brendan King

Sandy Lohr

Managing the Data Fatigue

Ofir Yosef, CEO at easy, will talk about the 'data fatigue' experience people face in the post pandemic world and the challenges in building a local-search platform with a data-driven approach.

Ofir Yosef

Lunch in exhibition area

Partnered with

AI, Metaverses, NFTs, and Crypto - An Exponential Growth Opportunity for Advertising?

Over the next three to five years, a range of exponentially advancing technologies are going to penetrate every aspect of business and society. Alongside the disruption and challenges will come opportunities that we couldn't previously imagine or deliver. Client-side interest and adoption of these technologies is evolving rapidly and now could be the time for forward thinking players to explore and experiment to assess the opportunities. This session will showcase what's being done today, discuss how the adoption of these technologies could evolve, and spotlight some of the new revenue streams and business models that could emerge.

Rohit Talwar

Panel on new digital conversations and getting found online

Serving customers and ensuring they stay with their trusted advisors is key for all companies. In this interactive panel discussion, we hear on How Partoo and Boostability are resolving the SMB'S core digital problems - Getting found Online, How to get chosen and How to Convert. and win customers with real case studies and nifty solution that focuses on simplicity, Impact and value creation.

Rahul Chauhan

Matt Tennison

Coffee break

The growth of the digital advertising SME market, who is capturing it and how to grasp it?

How to upsell to SMEs annd what are digital agencies doing to capture this market?

João de Sousa Aroso

Practical application of AI in sales activity and customer satisfaction

Ignacio Manrique de Lara

Secret to hypergrowth : acceleration through customer experience

John Lamphiere

Free Time

Please us the free time to take one of the self-tests you have been provided before walking to the Yacht Club. Your safety is our top concern

Nautical Networking Evening sponsored by Spotzer

Please be ready at 18.00 in the lobby - 18.05 the Siinda team will start walking towards the venue

Night Cap by Uberall

After an inspiring day of panels, speakers and networking, join Uberall for a night cap with a view.

Be a pirate of Mallorca for the night with our swashbuckling photo booth, paradise-inspired drinks and maybe you’ll even win your own share of treasure! Make sure to bring your business cards for the Golden Ticket draw.

Siinda Chairman welcome

Keynote : Digital Transformation as an attitude

Digitalisation is forcing professionals and companies to reinvent themselves in order to make the most of the opportunities that arise and to avoid the threats of the changing environment. For many, the adoption of new technology is the driver of change, but in this type of transformation process it is much more important the individual and collective attitude to accept and obtain the benefits of the changes. In the end, technology is only an enabler and not the ultimate goal of the transformation. During his keynote, Vicente de los Ríos, an expert in digital transformation and former executive in the DQ business (he was responsible for Telefónica de España 118xy Services and White Pages) will present to the audience how to approach a digital transformation process based on 4 key questions that any executive must answer at this time:
• • Why do we need to transform ?
• Why do we need to transform ?
• What do we have to do to transform our company?
• How do we succeed in the transformation ?

Vicente de los Rios Medina

Getting noticed across the web

Enhancing digital solutions and providing all businesses with online presence is a must for any digital provider now, all the more since lockdowns struck and have shifted from offline footprint to hybrid models that are here to stay. This panel explores what digital techniques are provided by digital advertising providers and electronic communication companies to also match higher SMBs expectations running from top-level SEO and CWV must-have to DIY evolutive services, by Siinda partner Duda.

Alan Keller

Customer life cycle management and Digital Health

This session will feature Katie Curd from Yell and Andrew Waite from Insites on how to approach a business with a single customer “digital health” benchmark view, using Yell’s “scan everything, all the time” approach to drive consistency both inside and outside the organisation throughout the customer life-cycle.

Andrew Waite

Katie Curd

Coffee break

Influencer Marketing

Our industry is advertising.

Wherever possible, people avoid advertising.
We’re in a new stage of democratic media consumption where customers select what they listen to and who they trust.
This is where influencer marketing comes in.

Hilde Wuyts

Scalable Data Privacy Compliance: Navigating multiple data privacy regulatory frameworks with ease

Between the Digital Services Act, the Digital Markets Act, the Data Act, the AI Act and the never ending privacy discussions on GDPR and e-privacy, EU rules and discussions are booming on data, data providers, intermediaries, platforms, competition and digital players. This interactive interview with Siinda market research partner Usercentrics gives an a overview of the most important rules and practices you have to follow to ensure compliance and also get customers’ trust and validation

Mauricio Cortazar

Felipe Iregui

The Mobile local search experience

From apps to search, how are people using their mobile devices to find goods and services. How people are searching has widely to do with where you are and what generation you are, so how do you know what to advise your customer. This session looks at how people are finding goods and services on their mobile devices.

Eirini Panzari

Maintaining YonY revenue and margin growth during transition to digital products

Michal Wrzesinski

Closing the small business management loop

A great customer experience leaves a good feeling with a customer and is a point of differentiation from its competitors. In today's competitive world, it's crucial to work on digital tools for small businesses, which help upgrading your game and closing the loop for small business management . Join vCita for a 360 tour on this.

Shahar Ben Hur

Lunch and Meeting time in Exhibition Area

Partnered with

No business is too small for digital marketing!

CEO, Board Chair and Author Jon Martinsen talks about his new release the book
“ No business is too small for digital marketing!” The book will be released and available at Siinda Mallorca.

Jon Martinsen

Digitalizing the citizen relationship

With the explosion of big data, it’s not only the advertising and marketing data that’s constantly booming, public bodies are also experiencing a big digital transition. From using real-time mobility data to foster better transportation, or smart grid energy consumption tracking to reduce envirtonment footprint, digitalization of the citizen -public sector relationships are a new untapped development that is growing. Bruno will explore what solutions are developed by Solocal to help cities and public bodies smoothen the digital citizen experience.

Bruno Berthezene

Selling 2.0: The Impact of DIY

. Recent reports show that when it comes to online presence, 46% of SMBs opt to do it themselves. In this session, Matt Matergia, VP of Global Partnership at Wix, will highlight how adding a DIY go-to-market strategy to your digital offering can broaden your acquisition funnel, increasing upsell and cross-sell opportunities.

Matt Matergia

Say hello to the workday consumer

New research shows that 60% of respondents said they mix work and personal tasks during working hours.1 Meet the workday consumer and learn how you can reach them

Simon Jacobson

coffee break in exhibition area

Free Time

Please us the free time to take one of the self-tests you have been provided before entering the bus. Your safety is our top concern.

Bus to Digital Advertising and Innovation Awards

Masks are required for the bus ride . First bus leaves at 18.30.

Siinda Digital Marketing and Innovation Awards

In partnership with Yext

Siinda’s Digital Marketing and Innovation Awards 2021 will be held on May 17, 2022 in this grand Majorcan 17th-century ‘possessió’ or country estate in a unique, tranquil, leafy setting. Let us take you back in time in this wonderful building filled with niches, spaces and rooms filled with magic and elegance. Sa Font Seca’s quintessential stately history infuses every nook and cranny of this building and whisks you back in time while we celebrate how our industry moved forward in time in 2021.