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The expected number of attendees for this event is 150-200

This event is fully booked. It’s no longer possible to purchase tickets.
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Siinda Live Mallorca

Leveraging your business in the new digital world

After our first post pandemic conference in Berlin, Siinda is hosting its Spring 2022 event which is a follow-up on our 2021 Berlin conference themes.

Join us for 3 days in the beautiful island of Mallorca for thought leadership insights on digital trends and services, insights and keynotes on technology, economic and legal subjects at the heart of digital and breath-taking evening events with enhanced networking possibilities!

Spotzer Dinner is currently sold-out, any registrations after 27.4. will be added to the waiting list.

Who can attend Siinda and what are the COVID Restrictions?

All Siinda Members and paying Non-Members can attend.

All attendees must be fully vaccinated, with the second shot no later than 6 months before the event, unless being boostered. All vaccination cards will be checked at registration. If you are fully recovered, you are also welcome, but recovery must not be older than 6 months and you must present a certification.

Individuals that cannot be vaccinated against covid and hold a governmental certificate that provides proof of medical exemption from the need for vaccination are eligible to attend the conference with proof of certification, a negative PCR within 24 hours of the start of the conference and a Siinda liability wavier.

During the conference, each attendee will receive a Health Kit complements of Matchcraft, which among other things contains self-tests.  Attendees will be asked to take one each day for the protection of everyone.

This is all for the safety and health of our members, we thank you for your understanding.

For changes of reservations please contact

Phone: Call Center +34 971 28 14 00

Reference Siinda Conference

Key topics of discussion

Exploring SMBs New Digital Presence

Service and Customer Personaliszation Trends

Discovering Digital and Technology Trends

Have a look at the details and agenda of the event!

Book your hotel room, see exhibitors and speakers!

See our agenda and discover the many topics we will be covering!

Evening events


“Sea & Sand” Welcome Cocktail

May 15, 2022 at Rooftop bar near the pool, 18:00.

We start our conference with an extraordinary evening event to get our guests in the right mindset! On our opening evening you will be able to network outdoors on a large patio with plenty of room, overlooking the beautiful Palma Harbor. You will notice there will be plenty of room on this wide-open space for both networking and social distancing.

Don't miss the opportunity to mingle with business leaders, colleagues and friends surrounded by the enticing scenery of a quiet harbor at night!

Camilyo logo

Nautical Networking Event

May 16, 2022, 18:30.

Currently sold-out, any registrations after 27.4. will be added to the waiting list.
The names Niña, Pinta and Santa Maria are widely known around the world. Even though these three are some of the most thought-of vessels to have ever sailed the seas, the sailing tradition in Spain has been around for roughly 500 years!
In this evening event we will explore the Spanish tradition of sailing, with a surprise event and a wonderful local dinner. This is an evening you do not want to miss!

Spotzer Digital Logo

Night Cap

May 16, 2022, Arado Bar, Melia Palma de Mallorca , 23.00.

Ahoy Scallywags and Seadogs of Siinda Live!
After an inspiring day of panels, speakers and networking, join Uberall for a night cap with a view.
Be a pirate of Mallorca for the night with our swashbuckling photo booth, paradise-inspired drinks and maybe you’ll even win your own share of treasure! Make sure to bring your business cards for the Golden Ticket draw.
Join us on May 16 at 11:00pm.

Two cocktails at a pool
Spotzer Digital Logo

Siinda Digital Marketing & Innovation Awards Ceremony

May 17, 2022 at Ses Cases de Sa Font Seca, 20:30

In partnership with Yext
Siinda’s Digital Marketing and Innovation Awards 2022 will be held on May 17 in a 17th-century Majorcan estate. Ses Cases de Sa Font Seca has a quintessential Majorcan history with a vibrant, elegant nature filling every area of the finca. Please join us in a place filled with magic and history, to celebrate how our industry moves forward in time.

alley with red carpet and trees

We thank our 2022 Partners for their support!

Platinum Partner


Siinda Premier Platinum Partner

logo of Duda

Premier Partner


Platinum Partner

Boostability logo
vcita logo
Partoo logo
Usercentrics logo

Remember our past events?
View our gallery
and/or watch a quick video!

Siinda Live Mallorca

From : 15/05/2022, 09:00 am

Until : 17/05/2022, 05:00 pm

Registration Deadline : 09/05/2022

Venue :

Meliá Palma Marina
Av. de Gabriel Roca, 29, 07014 Palma, Illes Balears, Spain

Meliá Palma Marina
For changes of reservations please contact
Phone: Call Center +34 971 28 14 00

Meliá Palma Marina
Reference Siinda Conference

Make a reservation


Have a look at our attendee list!

Image gallery
Tickets cancellation conditions:

Cancellation up to 6 weeks before the event: 50% of the total of the invoice will be due.
Cancellation within 6 weeks before the event: the total amount of the invoice will be due and no refund will be made.

Changes or cancellations must be submitted to Siinda in written form.

11:45 am - 12:30 pm Meliá Palma Marina

Depart from the lobby of Meliá Palma Marina

The event is on a first-serve basis subject to availability. To check for availability, please email Eva at

Estimated travel time of 45 minutes.

12:30 pm - 02:00 pm Rafa Nadal Academy

Arrival at Rafa Nadal Academy

Join Yext for a day of tennis, networking, & refreshments at the world renowned Rafa Nadal Academy. A mix of business and pleasure: we will start with 2 hours of tennis with a dedicated Academy coach, followed by open play, refreshments, & closing out the day with a state-of-the-industry input session!

Event is courtesy of Yext including rackets, tennis balls, coach & courts provided. Please wear tennis shoes and athletic clothing. Transportation will be provided to the Rafa Nadal academy at 11:45h, as well as transportation back to the Siinda hotel, Meliá Palma Marina, included.

02:00 pm - 04:00 pm Rafa Nadal Academy

Tennis Clinic

04:00 pm - 05:00 pm Rafa Nadal Academy

Open Court

04:00 pm - 05:30 pm Rafa Nadal Academy


06:00 pm - 07:00 pm Rafa Nadal Academy

State of the Industry Input Session

09:00 am - 04:00 pm Melia Palma Marina Hotel

Set-up Exhibition

06:00 pm - 07:30 pm Bar at the pool terrace Melia Palma Marina Hotel

“Sea & Sand” Welcome Cocktail with Mono Solutions

On our opening evening you will network in the outdoors on a large patio with plenty of room, with a view of Palma Harbor. There is plenty of room on this wide-open space for networking and social distancing.

09:00 am - 10:00 am Melia Palma Marina Hotel

CEO Panel

Alfonso del Gallo Alfonso del Gallo
Raymond Van Eck Raymond Van Eck
Athanasios Raptis Athanasios Raptis
Stefano Santinelli Stefano Santinelli
10:00 am - 10:30 am Melia Palma Marina Hotel

Yext State of the Industry keynote

We’ve spent the past 40 years learning how to talk to computers — and now, they’re learning to talk to us. Continued advancements in artificial intelligence and natural language processing have made digital experiences more human and empathetic, but also more decentralized and complicated to manage. What does the future hold for your brand online, and what can you do to prepare? In this session, we’ll explore the history of AI and NLP, how they’re impacting the martech stack, and the steps brands can take to deliver great experiences today and tomorrow.

Marc Ferrentino Marc Ferrentino
10:30 am - 11:00 am Melia Palma Marina Hotel

Keynote from Toni Nadal

Session sponsored by Yext

Toni Nadal is a spanish tennis coach. He started working at the Manacor Tennis Club as Head Coach, where he led many of his pupils to the first places in the Spanish ranking.
He has been Rafa Nadal’s mentor and coach for 27 years. At present, he is Head Coach of the Rafa Nadal Academy.

Toni has always seen himself more as a mentor than as a coach. He believes a sportsman should develop three main aspects: technical skills, character and the right set of values.
As a coach, he has the best track records in the history of tennis:
-74 tournaments, in total.
-16 Grand Slam tournaments: 10 Roland Garros, 3 US Open, 2 Wimbledon and 1 Astralian Open.
-4 Davis Cups.
2 Olympic Games.

At present, Toni Nadal combines his work as Head Coach at the Rafa Nadal Academy with his job as a speaker for sport coaches, universities and companies.

He talks about dealing with adversity, about attitude, simplicity, self-demand, respect, compromise, self-improvement, coping with failure and about not glorifying success.

Toni Nadal Toni Nadal
11:00 am - 11:30 am Melia Palma Marina Hotel

Coffee Break in Exhibition Area

11:30 am - 12:00 pm Melia Palma Marina Hotel

An example of Digital Transformation-Digital Agenda Spain 2025

Spain’s government has approved the 2021-2025 SME digitalization plan. Over 4.6 billion euros will be invested by the public sector and will directly impact 1.5 million SMEs. The objective of this plan is to integrate digital technologies into the business models of SMEs in Spain as a catalyst for change that will help face future and current crises like COVID-19.
The 2021-2025 SME digitalization plan is a response to the Digital Agenda Spain 2025 which includes the digitalization of SMEs as one of its ten priorities.
Small and medium companies in Spain must modernize and more widely digitalize their business processes. There are many important areas to develop that could make companies more resilient and flexible during crises including: e-commerce, cloud services, and big data analysis.
The introduction of digital technology will allow SMEs to be competitive with new business models adopted by larger firms and will improve their productivity. Digitalization will also help to diminish social, geographical and gender disparities in Spain.


Javier Lopez Sanchez Javier Lopez Sanchez
12:00 pm - 12:30 pm Melia Palma Marina Hotel

Evolving your business model -easy management of integrated platforms, marketplaces and services

How are platforms evolving, what are they doing to encompass all digital services including e-commerce? Siinda partner Spotzer gives an overview and outlines the major trends and challenges

Peter Urmson Peter Urmson
12:30 pm - 01:00 pm Melia Palma Marina Hotel

How the telco industry is supporting the digitalisation of their business customers

As the pandemic pushed many SMB’s into the digital space they began to look for support. They looked for help to get a better digital presence, to improver purchases online in a seamless way and improve the customer experience by leveraging technology and digital commerce. They looked for support from e-commerce platforms, banks and digital advertising agency, but it was confusing. This panel with uberall ,Orange, Proximus and DJM explores how we can better work together to provide SMB’s what they need.

Stijn Van Itterbeeck Stijn Van Itterbeeck
Alex Ditte Alex Ditte
Robert Bruil Robert Bruil
Rayane Chawaf Rayane Chawaf
01:00 pm - 01:30 pm Melia Palma Marina Hotel

From Marketing to Advertising: Be the Future for Your Customers

From Bing to TikTok and CRM to SEO, opportunities abound for businesses to reach prospective customers, but do they work for local? Join Vendasta CEO Brendan King and MatchCraft CEO Sandy Lohr for an enlightening discussion of the digital trends impacting SMBs throughout Europe. What technologies and platforms are critical to local businesses today and what is coming down the pipeline for the future?

Brendan King Brendan King
Sandy Lohr Sandy Lohr
01:30 pm - 01:35 pm

Managing the Data Fatigue

Ofir Yosef, CEO at easy, will talk about the 'data fatigue' experience people face in the post pandemic world and the challenges in building a local-search platform with a data-driven approach.

Ofir Yosef Ofir Yosef
01:35 pm - 02:30 pm Melia Palma Marina Hotel

Lunch in exhibition area

Partnered with

02:30 pm - 03:00 pm Melia Palma Marina Hotel

AI, Metaverses, NFTs, and Crypto - An Exponential Growth Opportunity for Advertising?

Over the next three to five years, a range of exponentially advancing technologies are going to penetrate every aspect of business and society. Alongside the disruption and challenges will come opportunities that we couldn't previously imagine or deliver. Client-side interest and adoption of these technologies is evolving rapidly and now could be the time for forward thinking players to explore and experiment to assess the opportunities. This session will showcase what's being done today, discuss how the adoption of these technologies could evolve, and spotlight some of the new revenue streams and business models that could emerge.

Rohit Talwar Rohit Talwar
03:00 pm - 03:30 pm Melia Palma Marina Hotel

Panel on new digital conversations and getting found online

Serving customers and ensuring they stay with their trusted advisors is key for all companies. In this interactive panel discussion, we hear on How Partoo and Boostability are resolving the SMB'S core digital problems - Getting found Online, How to get chosen and How to Convert. and win customers with real case studies and nifty solution that focuses on simplicity, Impact and value creation.

Rahul Chauhan Rahul Chauhan
Matt Tennison Matt Tennison
03:30 pm - 04:00 pm Exhibition Area Melia Palma Marina Hotel

Coffee break

04:00 pm - 04:20 pm Melia Palma Marina Hotel

The growth of the digital advertising SME market, who is capturing it and how to grasp it?

How to upsell to SMEs annd what are digital agencies doing to capture this market?

João de Sousa Aroso João de Sousa Aroso
04:20 pm - 04:40 pm

Practical application of AI in sales activity and customer satisfaction

Ignacio Manrique de Lara Ignacio Manrique de Lara
04:40 pm - 05:00 pm

Secret to hypergrowth : acceleration through customer experience

John Lamphiere John Lamphiere
05:00 pm - 06:30 pm

Free Time

Please us the free time to take one of the self-tests you have been provided before walking to the Yacht Club. Your safety is our top concern

06:30 pm - 11:00 pm Real Club Nàutico de Palma

Nautical Networking Evening sponsored by Spotzer

Please be ready at 18.00 in the lobby - 18.05 the Siinda team will start walking towards the venue

11:00 pm - 01:00 am Arado Bar, Melia Palma de Mallorca

Night Cap by Uberall

After an inspiring day of panels, speakers and networking, join Uberall for a night cap with a view.

Be a pirate of Mallorca for the night with our swashbuckling photo booth, paradise-inspired drinks and maybe you’ll even win your own share of treasure! Make sure to bring your business cards for the Golden Ticket draw.

08:45 am - 09:00 am

Siinda Chairman welcome

09:00 am - 09:30 am Melia Palma Marina Hotel

Keynote : Digital Transformation as an attitude

Digitalisation is forcing professionals and companies to reinvent themselves in order to make the most of the opportunities that arise and to avoid the threats of the changing environment. For many, the adoption of new technology is the driver of change, but in this type of transformation process it is much more important the individual and collective attitude to accept and obtain the benefits of the changes. In the end, technology is only an enabler and not the ultimate goal of the transformation. During his keynote, Vicente de los Ríos, an expert in digital transformation and former executive in the DQ business (he was responsible for Telefónica de España 118xy Services and White Pages) will present to the audience how to approach a digital transformation process based on 4 key questions that any executive must answer at this time:
• • Why do we need to transform ?
• Why do we need to transform ?
• What do we have to do to transform our company?
• How do we succeed in the transformation ?

Vicente de los Rios Medina Vicente de los Rios Medina
09:30 am - 10:00 am Melia Palma Marina Hotel

Getting noticed across the web

Enhancing digital solutions and providing all businesses with online presence is a must for any digital provider now, all the more since lockdowns struck and have shifted from offline footprint to hybrid models that are here to stay. This panel explores what digital techniques are provided by digital advertising providers and electronic communication companies to also match higher SMBs expectations running from top-level SEO and CWV must-have to DIY evolutive services, by Siinda partner Duda.

Alan Keller Alan Keller
10:00 am - 10:30 am Melia Palma Marina Hotel

Customer life cycle management and Digital Health

This session will feature Katie Curd from Yell and Andrew Waite from Insites on how to approach a business with a single customer “digital health” benchmark view, using Yell’s “scan everything, all the time” approach to drive consistency both inside and outside the organisation throughout the customer life-cycle.

Andrew Waite Andrew Waite
Katie Curd Katie Curd
10:30 am - 11:00 am Exhibition area

Coffee break

11:00 am - 11:20 am Melia Palma Marina Hotel

Influencer Marketing

Our industry is advertising.

Wherever possible, people avoid advertising.
We’re in a new stage of democratic media consumption where customers select what they listen to and who they trust.
This is where influencer marketing comes in.

Hilde Wuyts Hilde Wuyts
11:20 am - 11:45 am Melia Palma Marina Hotel

Scalable Data Privacy Compliance: Navigating multiple data privacy regulatory frameworks with ease

Between the Digital Services Act, the Digital Markets Act, the Data Act, the AI Act and the never ending privacy discussions on GDPR and e-privacy, EU rules and discussions are booming on data, data providers, intermediaries, platforms, competition and digital players. This interactive interview with Siinda market research partner Usercentrics gives an a overview of the most important rules and practices you have to follow to ensure compliance and also get customers’ trust and validation

Mauricio Cortazar Mauricio Cortazar
Felipe Iregui Felipe Iregui
11:45 am - 12:15 pm Melia Palma Marina Hotel

The Mobile local search experience

From apps to search, how are people using their mobile devices to find goods and services. How people are searching has widely to do with where you are and what generation you are, so how do you know what to advise your customer. This session looks at how people are finding goods and services on their mobile devices.

Eirini Panzari Eirini Panzari
12:15 pm - 12:35 pm

Maintaining YonY revenue and margin growth during transition to digital products

Michal Wrzesinski Michal Wrzesinski
12:35 pm - 01:00 pm Melia Palma Marina Hotel

Closing the small business management loop

A great customer experience leaves a good feeling with a customer and is a point of differentiation from its competitors. In today's competitive world, it's crucial to work on digital tools for small businesses, which help upgrading your game and closing the loop for small business management . Join vCita for a 360 tour on this.

Shahar Ben Hur Shahar Ben Hur
01:00 am - 02:30 pm Melia Palma Marina Hotel

Lunch and Meeting time in Exhibition Area

Partnered with

02:30 pm - 02:50 pm Melia Palma Marina Hotel

No business is too small for digital marketing!

CEO, Board Chair and Author Jon Martinsen talks about his new release the book
“ No business is too small for digital marketing!” The book will be released and available at Siinda Mallorca.

Jon Martinsen Jon Martinsen
02:50 pm - 03:15 pm Melia Palma Marina Hotel

Digitalizing the citizen relationship

With the explosion of big data, it’s not only the advertising and marketing data that’s constantly booming, public bodies are also experiencing a big digital transition. From using real-time mobility data to foster better transportation, or smart grid energy consumption tracking to reduce envirtonment footprint, digitalization of the citizen -public sector relationships are a new untapped development that is growing. Bruno will explore what solutions are developed by Solocal to help cities and public bodies smoothen the digital citizen experience.

Bruno Berthezene Bruno Berthezene
03:15 pm - 03:45 pm Melia Palma Marina Hotel

Selling 2.0: The Impact of DIY

. Recent reports show that when it comes to online presence, 46% of SMBs opt to do it themselves. In this session, Matt Matergia, VP of Global Partnership at Wix, will highlight how adding a DIY go-to-market strategy to your digital offering can broaden your acquisition funnel, increasing upsell and cross-sell opportunities.

Matt Matergia Matt Matergia
03:45 pm - 04:15 pm Melia Palma Marina Hotel

Say hello to the workday consumer

New research shows that 60% of respondents said they mix work and personal tasks during working hours.1 Meet the workday consumer and learn how you can reach them

Simon Jacobson Simon Jacobson
04:15 pm - 04:45 pm Exhibition area

coffee break in exhibition area

04:45 pm - 06:30 pm

Free Time

Please us the free time to take one of the self-tests you have been provided before entering the bus. Your safety is our top concern.

06:30 pm - 07:30 pm

Bus to Digital Advertising and Innovation Awards

Masks are required for the bus ride . First bus leaves at 18.30.

07:30 pm - 11:30 pm Ses Cases de Sa Font Seca

Siinda Digital Marketing and Innovation Awards

In partnership with Yext

Siinda’s Digital Marketing and Innovation Awards 2021 will be held on May 17, 2022 in this grand Majorcan 17th-century ‘possessió’ or country estate in a unique, tranquil, leafy setting. Let us take you back in time in this wonderful building filled with niches, spaces and rooms filled with magic and elegance. Sa Font Seca’s quintessential stately history infuses every nook and cranny of this building and whisks you back in time while we celebrate how our industry moved forward in time in 2021.

You can find the presentations of the conference sessions for this event here!