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Siinda Live Mallorca

Leveraging your business in the new digital world

After our first post pandemic conference in Berlin, Siinda is hosting its Spring 2022 event which is a follow-up on our 2021 Berlin conference themes.

Join us for 3 days in the beautiful island of Mallorca for thought leadership insights on digital trends and services, insights and keynotes on technology, economic and legal subjects at the heart of digital and breath-taking evening events with enhanced networking possibilities!

Key topics of discussion

Exploring SMBs New Digital Presence

Service and Customer Personaliszation Trends

Discovering Digital and Technology Trends

Have a look at the details and agenda of the event!

Find out more about the hotel, exhibitors and speakers!

See our agenda and discover the many topics we will be covering!

Evening events

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Harbor Lights Welcome Cocktail

May 15, 2022 at Palma Harbor, 18:00.

 
We start our conference with an extraordinary evening event to get our guests in the right mindset! On our opening evening you will be able to network outdoors on a large patio with plenty of room, overlooking the beautiful Palma Harbor. You will notice there will be plenty of room on this wide-open space for both networking and social distancing.
 

Don't miss the opportunity to mingle with business leaders, colleagues and friends surrounded by the enticing scenery of a quiet harbor at night!

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Nautical Networking Event

May 16, 2022, 19:30.

 
The names Niña, Pinta and Santa Maria are widely known around the world. Even though these three are some of the most thought-of vessels to have ever sailed the seas, the sailing tradition in Spain has been around for roughly 500 years!
 
In this evening event we will explore the Spanish tradition of sailing, with a surprise event and a wonderful local dinner. This is an evening you do not want to miss!

Spotzer Digital Logo
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Siinda Digital Marketing & Innovation Awards Ceremony

May 17, 2022 at Ses Cases de Sa Font Seca, 20:30

In partnership with Yext
 
Siinda’s Digital Marketing and Innovation Awards 2021 will be held on May 17, 2022 in this grand Majorcan 17th-century ‘possessió’ or country estate in a unique, tranquil, leafy setting. Let us take you back in time in this wonderful building filled with niches, spaces and rooms filled with magic and elegance. Sa Font Seca’s quintessential stately history infuses every nook and cranny of this building and whisks you back in time while we celebrate how our industry moved forward in time in 2021.

alley with red carpet and trees

We thank our 2022 Partners for their support!

Platinum Partner

partner-logo-18

Siinda Premier Platinum Partner

logo of Duda

Premier Partner

Partoo logo

Remember our past events?
View our gallery
and/or watch a quick video!

Siinda Live Mallorca

From : 14/05/2022, 09:00 am

Until : 18/05/2022, 05:00 pm

Venue :

Meliá Palma Marina
Av. de Gabriel Roca, 29, 07014 Palma, Illes Balears, Spain

Make a reservation

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Tickets cancellation conditions:

Cancellation up to 6 weeks before the event: 50% of the total of the invoice will be due.
Cancellation within 6 weeks before the event: the total amount of the invoice will be due and no refund will be made.

Changes or cancellations must be submitted to Siinda in written form.

09:00 am - 04:00 pm Melia Palma Marina Hotel

Set-up Exhibition

06:00 pm - 08:00 pm

Harbor Lights Networking Event with Mono and Sunrise Systems

On our opening evening you will network in the outdoors on a large patio with plenty of room, with a view of Palma Harbor. There is plenty of room on this wide-open space for networking and social distancing.

09:00 am - 10:00 am Melia Palma Marina Hotel

CEO Panel

The legacy relationship between Telco’s and their advertising subsidiaries or partners for SME’s shifted with the digital transition. As many companies spun off while maintaining their direct contact with the customer, helping SMB’s with digital transition and advertising, the Telcos sat back and watched. But now 20 years later they want back in the game and are changing their business models. They are once again also looking to partner with their former subsidiaries and partner while venturing into new wats. This panel brings both Digital Advertising CEO’s and Telco CEO’s to explore what is happening in industry.

10:00 am - 10:30 am Melia Palma Marina Hotel

Yext Keynote

10:30 am - 11:00 am Melia Palma Marina Hotel

Coffee Break in Exhibition Area

11:00 am - 11:45 am Melia Palma Marina Hotel

Panel - The Digital Transformation of SMBs - The Future of Commerce

As the pandemic pushed many SMB’s into the digital space they began to look for support. They looked for help to get a better digital presence, to improver purchases online in a seamless way and improve the customer experience by leveraging technology and digital commerce. They looked for support from e-commerce platforms, banks and digital advertising agency, but it was confusing. This panel explores how we can better work together to provide SMB’s what they need.

11:45 am - 12:30 pm Melia Palma Marina Hotel

Spain - An example of Digital Transformation - Digital Agenda Spain 2025

Spain’s government has approved the 2021-2025 SME digitalization plan. Over 465 billion euros will be invested by the public sector and will directly impact 1.5 million SMEs. The objective of this plan is to integrate digital technologies into the business models of SMEs in Spain as a catalyst for change that will help face future and current crises like COVID-19. The 2021-2025 SME digitalization plan is a response to the Digital Agenda Spain 2025 which includes the digitalization of SMEs as one of its ten priorities. Small and medium companies in Spain must modernize and more widely digitalize their business processes. There are many important areas to develop that could make companies more resilient and flexible during crises including: e-commerce, cloud services, and big data analysis. The introduction of digital technology will allow SMEs to be competitive with new business models adopted by larger firms and will improve their productivity. Digitalization will also help to diminish social, geographical and gender disparities in Spain.

12:30 pm - 12:50 pm Melia Palma Marina Hotel

What are the next services and products we can provide SMB’s?

12:50 pm - 01:15 pm Melia Palma Marina Hotel

Exhibition Introduction

01:15 pm - 02:30 pm Melia Palma Marina Hotel

Lunch and Meeting time in Exhibition Area

02:30 pm - 03:15 pm Melia Palma Marina Hotel

Is AI a game changer in Digital Advertising and Telecommunications?

Artificial intelligence solutions have been booming since the pandemic and more and more personalised offers include AI solutions. The EU regulators have also embarked in a big regulatory overhaul process aiming at adopting a horizontal large scope EU framework on AI. How to bridge innovation and flexibility requirements with legal rules on AI, is it possible at all? What’s the impact for search providers, digital agencies and telcos providing and using AI solutions? What can be expected in the next years?

03:15 pm - 03:45 pm Melia Palma Marina Hotel

Panel on new digital conversations in local search and online

Description: Serving customers and ensuring they stay with their trusted advisors is key for all companies. In this interactive panel discussion, we hear from real case studies and return on experience from key digital technology partners on what their customers and users want to talk about.

03:45 pm - 04:15 pm Melia Palma Marina Hotel

TBA

04:15 pm - 04:45 pm Melia Palma Marina Hotel

Coffee Break

04:45 pm - 05:15 pm Melia Palma Marina Hotel

Panel on SEO, DIY, and new digital techniques in electronic communications

Enhancing digital solutions and providing all businesses with online presence is a must for any digital provider now, all the more since lockdowns struck and have shifted from offline footprint to hybrid models that are here to stay. This panel explores what digital techniques are provided by digital advertising providers and electronic communication companies to also match higher SMBs expectations running from top-level SEO and CWV must-have to DIY evolutive services.

05:15 pm - 06:00 pm Melia Palma Marina Hotel

Keynote on Team Management and Leadership drivers

06:00 pm - 07:15 pm

Free Time

Please us the free time to take one of the self-tests you have been provided before entering the bus. Please photo the results. Your safety is our top concern

07:30 pm - 11:00 pm Real Club Nàutico de Palma

Networking Evening sponsored by Spotzer

08:30 am - 09:00 am Melia Palma Marina Hotel

General Assembly

09:00 am - 09:30 am Melia Palma Marina Hotel

Keynote

09:30 am - 10:15 am Melia Palma Marina Hotel

Keynote - Helping Sales understand what adverting media is right for their customers and win new ones

It starts with the right website, with the right content and SEO, and then Presence Management presence management across the web. Than come the extremities of social. Facebook a good platform for building the loyalty of your existing customer base but hard to get new customers, Twitter is good for a brand, Twitter is an excellent platform to build awareness for brands, Pinterest is used for “scrapbooking” Instagram is relies on photos or videos for conversation,YouTube means videos and TikTok short videos.

10:15 am - 10:45 am Melia Palma Marina Hotel

Coffee Break

10:45 am - 11:15 am Melia Palma Marina Hotel

Regulatory session: Data Everywhere?

Between the Digital Services Act, the Digital Markets Act, the Data Act, the AI Act and the never ending privacy discussions on GDPR and e-privacy, EU rules and discussions are booming on data, data providers, intermediaries, platforms, competition and digital players. This interactive session give an a overview of the most important rules and practices you have to follow to ensure compliance and also get customers’ trust and validation

Stephanie Verilhac Marzin Stephanie Verilhac Marzin
11:15 am - 11:45 am Melia Palma Marina Hotel

Sales and Marketing Tools - Bridging the “in-person” and the “virtual“

Hybrid models are to stay, work from home alternates with back-to-the office and employees are becoming more and more freelancers shifting their business priorities and constantly adapting to the new world. Customers are also more and more demanding and want not only product reliability but also environment and governance values. How are platforms adapting and what sales and marketing tools are being used to be matching high users’ expectations?

11:45 am - 12:15 pm Melia Palma Marina Hotel

The Mobile local search experience

From apps to search, how are people using their mobile devices to find goods and services. How people are searching has widely to do with where you are and what generation you are, so how do you know what to advise your customer. This session looks at how people are finding goods and services on their mobile devices.

12:15 pm - 12:45 pm Melia Palma Marina Hotel

Delivering The Customer Experience

A great customer experience leaves a good feeling with a customer and is a point of differentiation from its competitors. This results in customer loyalty. A good customer experience for customer ensures that the customer will have a long association with the product or service and prevents customer turnover. This session talks about how we can improve the customer experience.

12:45 pm - 01:30 pm Melia Palma Marina Hotel

What Industries are transforming into the Digital Marketing Space

This session looks at which industries are competing for the SMB’s advertising dollar. It looks at innovations telco and banks are making and how small agencies try to get a piece of the customer. We will look at what is happening in this market.

01:30 pm - 02:30 pm Melia Palma Marina Hotel

Lunch and Meeting time in Exhibition Area

02:30 pm - 03:00 pm Melia Palma Marina Hotel

No business is too small for digital marketing!

CEO, Board Chair and Author Jon Martinsen talks about his new release the book “ No business is too small for digital marketing!” The book will be released and available at Siinda Mallorca.

Jon Martinsen Jon Martinsen
03:00 pm - 03:30 pm Melia Palma Marina Hotel

Digital Cities

With the explosion of big data, it’s not only the advertising and marketing data that’s constantly booming, public bodies are also experiencing a big digital transition. From using real-time mobility data to foster better transportation, or smart grid energy consumption tracking to reduce envirtonment footprint, digital cities are emerging to become smart cities and future- proof environments.

03:30 pm - 04:00 pm Melia Palma Marina Hotel

How Voice and IOT are changing Search

Voice assistants, in-car apps, connected objects and AI driven solutions are all spreading out to foster the UX and help people get immediate results to what they’re looking for. How is technology evolving to serve these needs? What features need to be through of, what about privacy concerns or data sharing issues? Who is stepping in into the new connected search market and what are the next trends? Here are some the questions we’ll talk about..

04:00 pm - 04:45 pm Melia Palma Marina Hotel

Keynote

04:45 pm - 06:45 pm

Free Time

Please us the free time to take one of the self-tests you have been provided before entering the bus. Please photo the results. Your safety is our top concern.

07:00 pm - 08:00 pm

Bus to Digital Advertising and Innovation Awards

Masks are required for the bus ride

08:30 pm - 11:00 pm Ses Cases de Sa Font Seca

Siinda Digital Marketing and Innovation Awards

In partnership with Yext Siinda’s Digital Marketing and Innovation Awards 2021 will be held on May 17, 2022 in this grand Majorcan 17th-century ‘possessió’ or country estate in a unique, tranquil, leafy setting. Let us take you back in time in this wonderful building filled with niches, spaces and rooms filled with magic and elegance. Sa Font Seca’s quintessential stately history infuses every nook and cranny of this building and whisks you back in time while we celebrate how our industry moved forward in time in 2021.