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Siinda Live Florence

Managing futureproof companies in digital

What counts now is not only your EBIDTA, your KPIs or your stock price, it’s also which values your company embodies, who your team workers and people are, what local footprint you have and which community you serve and also what risks you take and cover and how you can help your SMBs or entreprise clients also perform with all these.

Theme 1: Transforming companies to fit for new challenges

Theme 2 : Company culture, value and risk management

Theme 3: Data management, new possibilities and security processes

Key topics of discussion

Exploring SMBs New Digital Presence

Service and Customer Personaliszation Trends

Discovering Digital and Technology Trends

Have a look at the details and agenda of the event!

Plenary room of Florence

Find out more about the hotel, exhibitors and speakers!

See our agenda and discover the many topics we will be covering!

Evening events

Slide

Spotzer Digital Pasta Challenge

PRE-CONFERENCE EVENT
October 15, 2022, 15.00

MaMa Florence cooking school offers a warm and welcoming atmosphere that recreates the feeling of an informal and inviting home. It is a place to discover (or rediscover) the meaning and pleasure of two of the most simple, yet important, daily activities: cooking and eating. MaMa Florence is one of many voices in the important movement focusing on sustainable farming, local Tuscan ingredients, the passing of knowledge from generation to generation, and the creation of emotional connections through the humble acts of cooking together and sharing a meal.
 

Mediterraneo lobby
Slide

Amaro Santoni Welcome Cocktail

October 16, 2022, as Gran Hotel Mediterraneo Lobby, 18.00

 
Amaro Santoni is an independent, intelligent and exciting choice drink from Florence that can make a variety of cocktails. A product that contains all the vitality of youth and enthusiasm for the future, to be enjoyed neat or in creative cocktails you will try crafted by professional mixologists at the welcome cocktail. Drinks based on Amaro Santoni offer a incredible array of flavours to be explored. Because its quality is exalted by simplicity. Welcome cocktail in partnership with Mono Solutions

Mediterraneo lobby
Slide

View of Florence
Dinner and Networking Evening

October 17, 2022 at laLoggia 19:30.

The history of the Loggia begins more than 150 years ago, when in 1865 the engineer Giuseppe Poggi was put in charge of embellishing Florence for the arrival of the government and the Piedmontese “Royal family and bureaucrats that lower the reluctance of the banks of the Arno to manage from here Italy reunited under a unique reign.”
 
Part of the ancient walls were destroyed to make room for roads that surrounded the center of the city and that are still present today; climb up the Viale dei Colli reaching the natural terrace overlooking Florence: Piazzale Michelangelo. Loggia sits with a wonderful view of not only Piazzale Michelangelo, but a breathtaking view of Florence. Not many locations in the city can provide us with such a spectacular dining and networking experience.

sunset restaurant
Spotzer Digital Logo
Slide

Nightcap Negroni

October 17, 2022 at Bar of the Hotel Mediterraneo, 23.00

Although the origin of this famous cocktail is quite debated as to which Negroni ancestor originally founded it, Pascal Negroni in the late 1800s, or his later decent Conte Camillo Negroni, it is believed the current version stems from Conte Camillo Negroni. The story is that he asked his friend and bartender Folco Scarselli to change the cocktail he used to drink at Caffè Casoni and make it a little stronger by adding some gin to the original Campari and Red Sweet Vermouth. It’s from this random and simple request that the Negroni Cocktail we know today was born! People started to appreciate the new blend and asked for a cocktail “alla maniera del Conte Negroni” (following Conte Negroni’s manner). Today it is the official cocktail of Florence, and we are going to open the Siinda Live Florence in the traditional way Florentines would do a Nightcap.

sunset restaurant
Uberall logo
Slide

A Florentine Gala Evening

October 18, 2022 at Palazzo Ximenes, 20:30

 
Join us for a Florentine evening at the exquisite Palazzo Ximenes Palace, built by the famous brothers Giuliano and Antonio Giamberti, later called "da Sangallo". The brothers bought the parcel of land, upon which this palace stands, in 1497 from the Cistercian monks of the present Santa Maria Maddalena de 'Pazzi. Their intention was to build one of the most admired Palaces in Florence. The brothers brought in infinite number of beautiful ancient marble statues as well as paintings by famous artists such as Sandro Botticelli and Antonio del Pollaiolo to decorate their home. The palace had such historic value that in 1796, Napoleon, with the French minister Miot, visited and stayed at the palace during their trip to Florence. It’s incredible interior and gardens will transport us back in time in the city that is considered by many academics to have been the birthplace of the Renaissance, becoming a major artistic, cultural, commercial, political, economic, and financial center.

Palazzo Ximenes decor

We thank our 2022 Partners for their support!

Platinum Partner

partner-logo-18

Siinda Premier Platinum Partner

logo of Duda

Premier Partner

vendasta

Platinum Partner

Boostability logo
Usercentrics logo
vcita logo
Partoo logo

Remember our past events?
View our gallery
and/or watch a quick video!

Siinda Live Florence

From : 16/10/2022, 09:00 am

Until : 19/10/2022, 11:00 pm

Registration Deadline : 16/10/2022

Venue :

Grand Hotel Mediterraneo
Lungarno del Tempio, 44
50121 Firenze FI
Italy

Grand Hotel Mediterraneo
To get Siinda Discount, add code SIINDA22 to the INSERT YOUR CODE space

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Organizer
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Tickets cancellation conditions:

Cancellation up to 6 weeks before the event: 50% of the total of the invoice will be due.
Cancellation within 6 weeks before the event: the total amount of the invoice will be due and no refund will be made.

Changes or cancellations must be submitted to Siinda in written form.

03:00 pm - 11:00 pm MaMa Florence cooking school

Spotzer Digital Pasta Challenge and Dinner

Limited capacity of maximum of 50 people, first come first serve basis

MaMa Florence cooking school offers a warm and welcoming atmosphere that recreates the feeling of an informal and inviting home. It is a place to discover (or rediscover) the meaning and pleasure of two of the most simple, yet important, daily activities: cooking and eating. MaMa Florence is one of many voices in the important movement focusing on sustainable farming, local Tuscan ingredients, the passing of knowledge from generation to generation, and the creation of emotional connections through the humble acts of cooking together and sharing a meal.

12:00 pm - 06:00 pm

Pre-conference event by Yext

to be announced soon

01:00 pm - 06:00 pm Grand Hotel Mediterraneo

Siinda Sales Directors Group Meeting

By invitation only, for Siinda members' sales executives. For more information contact Jesper at jesper.simonsen@jsconsulting.dk

06:00 pm - 08:00 pm Gran Hotel Mediterraneo Lobby

Amaro Santoni Welcome Cocktail

Amaro Santoni is an independent, intelligent and exciting choice drink from Florence that can make a variety of cocktails. A product that contains all the vitality of youth and enthusiasm for the future, to be enjoyed neat or in creative cocktails you will try crafted by professional mixologists at the welcome cocktail. Drinks based on Amaro Santoni offer a incredible array of flavours to be explored. Because its quality is exalted by simplicity. Welcome cocktail in partnership with Mono Solutions

09:00 am - 10:00 am Hotel Mediterraneo Florence

Pro& Con CEO Panel : what's the future of the industry?

Hosni Teque-Omeirat Hosni Teque-Omeirat
Alain Wahba Alain Wahba
John Goddard John Goddard
Bernhard Lüders Bernhard Lüders
10:00 am - 10:30 am Hotel Mediterraneo Florence

Keynote Yext

10:30 am - 11:00 am Hotel Mediterraneo Florence

Keynote

11:00 am - 11:30 am Hotel Mediterraneo Florence

Coffee break in exhibition area

11:30 am - 12:00 pm Hotel Mediterraneo Florence

Networks and platforms ; what’s the shift of the industry?

Michael Oschmann Michael Oschmann
Peter Urmson Peter Urmson
12:00 pm - 12:30 pm Hotel Mediterraneo Florence

HR and team management, how do you manage the next generation? New people, new work and new teams!

Sandy Lohr Sandy Lohr
12:30 pm - 01:00 pm Hotel Mediterraneo Florence

Sales transformation and culture management

Rutger Lasuy Rutger Lasuy
George Leith George Leith
01:00 pm - 02:00 pm Hotel Mediterraneo Florence

Lunch in exhibition area

02:00 pm - 02:30 pm Hotel Mediterraneo Florence

Crisis in Ukraine – what can all leaders learn from this tragedy

Jeffrey Mc Causland Jeffrey Mc Causland
02:30 pm - 03:00 pm Gran Hotel Mediterraneo

AI , Ethics and Metaverse, how to show that your companies care?

Philippe Coen Philippe Coen
Sandrine Richard Sandrine Richard
03:00 pm - 03:30 pm Gran Hotel Mediterraneo Florence

ESG data – Environment, Social and Governance , new burden or new opportunities?

03:30 pm - 04:00 pm Hotel Mediterraneo Florence

Coffe break in exhibition area

04:00 pm - 04:30 pm Hotel Mediterraneo Florence

How to feature company values in presence management?

Session with Partoo's CEO

04:30 pm - 05:00 pm Hotel Mediterraneo Florence

Privacy and Risk-based approach, how to turn them into a competitive advantage? ges

James Ward James Ward
05:00 pm - 07:00 pm Lobby or Bar of the Hotel Mediterraneo

Free networking time

07:30 pm - 11:00 pm laLoggia Restaurant

Dinner and networking event at La Loggia

The history of the Loggia begins more than 150 years ago, when in 1865 the engineer Giuseppe Poggi was put in charge of embellishing Florence for the arrival of the government and the Piedmontese “Royal family and bureaucrats that lower the reluctance of the banks of the Arno to manage from here Italy reunited under a unique reign.”
Part of the ancient walls were destroyed to make room for roads that surrounded the center of the city and that are still present today; climb up the Viale dei Colli reaching the natural terrace overlooking Florence: Piazzale Michelangelo. Loggia sits with a wonderful view of not only Piazzale Michelangelo, but a breathtaking view of Florence. Not many locations in the city can provide us with such a spectacular dining and networking experience.

11:00 pm - 01:00 am Bar of the Hotel Mediterraneo

Nightcap Negroni

Although the origin of this famous cocktail is quite debated as to which Negroni ancestor originally founded it, Pascal Negroni in the late 1800s, or his later decent Conte Camillo Negroni, it is believed the current version stems from Conte Camillo Negroni. The story is that he asked his friend and bartender Folco Scarselli to change the cocktail he used to drink at Caffè Casoni and make it a little stronger by adding some gin to the original Campari and Red Sweet Vermouth. It’s from this random and simple request that the Negroni Cocktail we know today was born! People started to appreciate the new blend and asked for a cocktail “alla maniera del Conte Negroni” (following Conte Negroni’s manner). Today it is the official cocktail of Florence, and we are going to open the Siinda Live Florence in the traditional way Florentines would do a Nightcap.

09:00 pm - 09:30 pm Hotel Mediterraneo Florence

Siinda General Assembly

09:30 am - 10:00 am Hotel Mediterraneo

The new shopping and e-commerce experience

Kostas Rossoglou Kostas Rossoglou
10:00 am - 10:30 am

How to streamline data and partner with new industry sectors such as the telcos ?

With uberall and some of the key telco companies to explore new partnership opportunities

10:30 am - 11:00 am Hotel Mediterraneo Florence

Standing out in the crowd: creating a unique offering that SMBs will love

Panel discussion on SMBs needs and serving them with Boostability and vCita

Shahar Ben-Hur Shahar Ben-Hur
Matt Tennison Matt Tennison
11:00 am - 11:30 am Hotel Mediterraneo Florence

Coffee break in exhibition area

11:30 am - 12:00 pm Hotel Mediterraneo Florence

Siinda Landscape survey session - what are SMBs needs in digital?

With Duda and Insites , an update on the Siinda Landscape survey and what it means for SMBs digital transformation

Paul Wood Paul Wood
Alan Keller Alan Keller
12:00 pm - 12:30 pm Hotel Mediterraneo Florence

Siinda & Advertio White Paper – how to tap the SMBs digital goldmine and grow your company?

kimberli Lewis kimberli Lewis
João de Sousa Aroso João de Sousa Aroso
12:30 pm - 01:00 pm Hotel Mediterraneo Florence

Siinda & Usercentrics data protection White Paper – how are SMBS handling data protection and content management?

With Usercentrics and Siinda

01:00 pm - 02:00 pm Hotel Mediterraneo Florence

Lunch in exhibition area

02:00 pm - 02:30 pm Hotel Mediterraneo Florence

Keynote on the new economic environment for SMBS

Michael Blumenthal Michael Blumenthal
02:30 pm - 03:00 pm Hotel Mediterraneo Florence

Impacts of social media products for SMB growth

Gabriele Petrone Gabriele Petrone
03:00 pm - 03:30 pm Hotel Mediterraneo Florence

The New Content Paradigm

Session with Wix

03:30 pm - 04:00 pm

Startup session

04:00 pm - 04:30 pm

End Coffee break

04:30 pm - 08:00 pm Grand hotel Mediterraneo Florence

Free networking time

08:30 pm - 11:30 am Palazzo Ximenes Florence

Gala evening in the Florentine style, sponsored by Yext and Announcement of New Siinda Board

Join us for a Florentine evening at the exquisite Palazzo Ximenes Palace, built by the famous brothers Giuliano and Antonio Giamberti, later called "da Sangallo". The brothers bought the parcel of land, upon which this palace stands, in 1497 from the Cistercian monks of the present Santa Maria Maddalena de 'Pazzi. Their intention was to build one of the most admired Palaces in Florence. The brothers brought in infinite number of beautiful ancient marble statues as well as paintings by famous artists such as Sandro Botticelli and Antonio del Pollaiolo to decorate their home. The palace had such historic value that in 1796, Napoleon, with the French minister Miot, visited and stayed at the palace during their trip to Florence. It’s incredible interior and gardens will transport us back in time in the city that is considered by many academics to have been the birthplace of the Renaissance, becoming a major artistic, cultural, commercial, political, economic, and financial center.