Yext Sunrise Hot Air Balloon & Breakfast

Join us for a sunrise hot air balloon flight and breakfast!
Registration has reached maximum occupancy and is now closed.

Sunday, October 16, 2022
6:00 AM - 6:15 AM Depart Grand Hotel Mediterraneo to Calzaiolo
7 AM - 10:30 AM Hot Air Balloons & Breakfast
10:30 AM - 11:00 AM Depart Calzaiolo to Grand Hotel Mediterraneo

Event Pick Up / Drop Off
Grand Hotel Mediterraneo
Lungarno del Tempio, 44
50121, Firenze, Italy

Transportation to / from the event will be timely and taken as a group given the nature of the event. For questions, please contact Eva at emainz@yext.com.

Siinda Sales Directors Group Meeting

By invitation only, for Siinda members' sales executives. For more information contact Jesper at jesper.simonsen@jsconsulting.dk

Amaro Santoni Welcome Cocktail

Amaro Santoni is an independent, intelligent and exciting choice drink from Florence that can make a variety of cocktails. A product that contains all the vitality of youth and enthusiasm for the future, to be enjoyed neat or in creative cocktails you will try crafted by professional mixologists at the welcome cocktail. Drinks based on Amaro Santoni offer a incredible array of flavours to be explored. Because its quality is exalted by simplicity. Welcome cocktail in partnership with Mono Solutions

Pro& Con CEO Panel : what's the future of the industry?

Every Siinda conference starts with a kick-off panel discussion between CEOs of the sector and this sets the scene for future discussions during the day. This time in Florence we will focus on a panel discussion on the future of the industry and how CEOS see it

Hosni Teque-Omeirat

Mads Gasemyr

Alain Wahba

John Goddard

Bernhard Lüders

Keynote Artificial Intelligence + Customer Experience = The New Alchemy

New applications of AI are emerging daily with huge ramifications for the customer journey. Join us for a discussion of how conversational AI will negate Conway's Law through a new alchemy of AI-powered customer experiences.

Christian Ward

Keynote

Coffee break in exhibition area

Networks and platforms ; what’s the shift of the industry?

This session focuses on a fireside chat discussion between Michael Oschmann from Müller Medien and Pete Urmson from Spotzer about
• The repositioning of the industry as platform -intermediary providers and the shift from legacy
• The all in one approach and platform as a service developments
• Any future trends they see fit towards product or service innovations

Michael Oschmann

Peter Urmson

AI , Ethics and Metaverse, how to show that your companies care?

AI is booming, new products and services are developped almost on a daily basis not only with an ever higher degree of automation and robotization but also at fast pace with deep learning and machine learning. But as technology booms, more and more concerns are raised on the ethics and compliance components of AI and how to tackle that in new environments such as metaverses. In this session, Philippe Coen, Philippe Coen, Vice chairman legal France Disney Company and founder of Respectzone ONG and Sandrine Richard, NGO talk about all the intricacies of AI and Ethics and the responsible use promoted by the Respectzone NGO that they manage.

Philippe Coen

Sandrine Richard

Sales transformation and culture management

How to ensure you understand your customer journeys and respond efficiently to their constantly evolving needs and demands? How to adapt your sales force to new challenges and gain e profitability with better automation? How to foster new engagement from your teams and gain time and efficiency? Here are a few questions that will be triggered in this panel discussion between George Leith, Chief Customer Officer at Vendasta and Karsten Marquadsen, CEO at Heise RegioConcept.

Karsten Marquardsen

George Leith

Lunch in exhibition area

The future of connecting buyers and sellers

Visually driven formats like TikTok, Instagram and YouTube are changing the way users, especially young people, conduct searches. Platforms and digital marketers need to keep pace with those shifting expectations in order to be successful.

In a recent interview with Fortune, Google SVP Prabhara Rachavan referenced an internal Google study indicating that "almost 40% of young people when they're looking for a place for lunch, they don't go to Google Maps or Search, they go to TikTok or Instagram."

When it comes to shopping, consumers are increasingly turning to Amazon as their first stop for online product information “with 75% of consumers saying they check prices and product reviews on Amazon before making a purchase.” (Feedvisor) How can local businesses adjust their strategies to attract changing consumers?

We will uncover the trends that impact local businesses and reseller organizations and answer questions like: where is the industry going, what is changing, and how can we help local business advertisers adapt?

Presented by MatchCraft CEO Sandy Lohr

Sandy Lohr

Corporate Social Responsibility, new burden or new opportunities?

Solocal Case study
Short testimony from Solocal, which has been committed to a CSR policy since 2011, and which will explain in this session the role of CSR within its group (burden or opportunity) and the stakes today, especially with the increased importance attached to the monitoring of some criteria, and in particular ESG data.

Valérie-Esther PENDA

Maxime Duclaux

How Visable helps SMEs to generate B2B leads in Europe through leading B2B platforms Europages and wlw.

B2B session with Visable on the key issues for B2B data information and platform for buyers and suppliers

Evgeniya Shevchenko

Edouard Laforge

Daan Samson

Coffe break in exhibition area

Helping SMBs to understand the new consumer buying journey, and equipping them with digital tools to get closer to their customers.

Consumer expectations are evolving quickly. They use alternative ways to search and reach for businesses when looking for a product or service.
To thrive, local businesses need to adapt and take advantage of those evolutions.
In this session we will talk about 2 huge changes happening right now in the market and that need all of the industry's attention.

Thibault Levi-Martin

Media cooperations in times of David vs. Goliath

Session on advertising new trends from RTL group Smartclip tv

Marc-Andre Stahl

Fabian Burgey

Free networking time

Dinner and networking event at La Loggia

The history of the Loggia begins more than 150 years ago, when in 1865 the engineer Giuseppe Poggi was put in charge of embellishing Florence for the arrival of the government and the Piedmontese “Royal family and bureaucrats that lower the reluctance of the banks of the Arno to manage from here Italy reunited under a unique reign.”
Part of the ancient walls were destroyed to make room for roads that surrounded the center of the city and that are still present today; climb up the Viale dei Colli reaching the natural terrace overlooking Florence: Piazzale Michelangelo. Loggia sits with a wonderful view of not only Piazzale Michelangelo, but a breathtaking view of Florence. Not many locations in the city can provide us with such a spectacular dining and networking experience.

Nightcap Negroni

Although the origin of this famous cocktail is quite debated as to which Negroni ancestor originally founded it, Pascal Negroni in the late 1800s, or his later decent Conte Camillo Negroni, it is believed the current version stems from Conte Camillo Negroni. The story is that he asked his friend and bartender Folco Scarselli to change the cocktail he used to drink at Caffè Casoni and make it a little stronger by adding some gin to the original Campari and Red Sweet Vermouth. It’s from this random and simple request that the Negroni Cocktail we know today was born! People started to appreciate the new blend and asked for a cocktail “alla maniera del Conte Negroni” (following Conte Negroni’s manner). Today it is the official cocktail of Florence, and we are going to open the Siinda Live Florence in the traditional way Florentines would do a Nightcap.

Keynote session: Crisis in Ukraine – what can all leaders learn from this tragedy

On February 22, 2022, the world shifted when Russia invaded Ukraine. Now several months later, we still witness devastation in Ukraine and the attack on democracy. We are seeing criminal acts as Russia uses war tactics that target civilians in the hope that the solidarity and will of the Ukrainian people will be broken. We are also feeling the wars impact the world economy. So when and how will this end? No one has a crystal ball, but we can examine the direction the world's most robust and influential economies are taking in the hope that this will end sooner rather than later. In this keynote session, we check in with Dr. McCausland, whose vast military and leadership experience can help us understand what is happening today and where we may be heading

Since 2000, both domestic and internationally, Dr. McCausland has conducted numerous executive leadership development workshops and consulted for leaders in public education, US government institutions, non-profit organizations, and corporations.
Dr. McCausland is a retired Colonel from the U.S. Army and former Dean of Academics at the U.S. Army War College. He is a Visiting Professor of National Security at Dickinson College and a National Security Consultant for CBS radio & television.
During his military career Dr. McCausland served in a variety of command and staff positions both in the United States and Europe during the Kosovo crisis and Operations Desert Shield and Storm.
He is a graduate of the U.S. Military Academy at West Point, the U.S. Army Airborne and Ranger schools, and the Command and General Staff College at Ft. Leavenworth, Kansas. He holds both a master’s and Ph.D. from the Fletcher School of Law and Diplomacy, Tufts University.
Dr. McCausland is the co-author of Battle Tested! Gettysburg Leadership Lessons for 21st Century Leaders.

Dr. Jeffrey Mc Causland

Standing out in the crowd: creating a unique offering that SMBs will love

Panel discussion with vcita and Boostability on what SMBS are expecting and how to serve them with a unique offering tailored to their needs

Kristine Pratt

Rinat Bogin

Coffee break in exhibition area

Siinda Landscape survey session - what are SMBs needs in digital?

With Duda and Insites , an update on the Siinda Landscape survey and what it means for SMBs digital transformation

Paul Wood

Renato Bottini

Siinda & Leadzai White Paper – How to grow your agency business cost-efficiently by selling what your customers want to buy

João de Sousa Aroso

Shorten your sales cycle using video

We will discuss video-oriented sales approaches that can dramatically shorten the sales cycle, sometimes down to one cold call, increase open and click-through rates of prospecting email, and show off your brand as high quality. We will showcase stories from some innovative sales teams around the world, and we’ll mention a number of solutions available for different aspects of these approaches.

CrankWheel does video for sales - whether it is adding real-time webcam and screen sharing video to an ongoing sales call in 5-10 seconds, streaming a professionally produced promotional video to prospects, or sending them a screencast while prospecting or as a post-meeting summary. Hundreds of companies around the world use CrankWheel to shorten their sales cycle and delight their customers, in industry verticals such as local search, digital marketing, health insurance, wealth management and residential solar.

Joi Sigurdsson

Lunch in exhibition area

Keynote on Semantic Photography for the Win

How Google’s increasing understanding of images will impact local search and marketing

Google is demonstrating an ever increasing capability to understand images and the entities, text, sentiments within those images. This understanding is being leveraged for ever more visual search results.How does it impact client visibility? What are the moderation challenges? What are the possibilities and pitfalls businesses face when learning to navigate these ever increasing capabilities.

Michael Blumenthal

Turning a CMP into your agency's competitive advantage

These days, businesses have three main compliance challenges. First, legal frameworks are evolving all the time, which requires ongoing monitoring and building expertise in the legal landscape. The second challenge comes from consumers, who are demanding more transparency over how their data is being used. The third challenge relates to the technological evolution toward the imminent cookieless area, with increased browser restrictions and potential data losses that can affect conversion rates and revenue.

Regardless of developments in these three areas, there is one thing that is certain: consent is here to stay. In the future, there will only be data with consent, or no data at all. Partnering with a Consent Management Solution is essential for your business’ digital marketing strategy now, in the future.

Mauricio Cortazar

Alicia Gonzalez

Impacts of social media products for SMB growth

Gabriele Petrone

Siinda General Assembly

End coffee and free networking time

Gala evening in the Florentine style, sponsored by Yext and Announcement of New Siinda Board

Join us for a Florentine evening at the exquisite Palazzo Ximenes Palace, built by the famous brothers Giuliano and Antonio Giamberti, later called "da Sangallo". The brothers bought the parcel of land, upon which this palace stands, in 1497 from the Cistercian monks of the present Santa Maria Maddalena de 'Pazzi. Their intention was to build one of the most admired Palaces in Florence. The brothers brought in infinite number of beautiful ancient marble statues as well as paintings by famous artists such as Sandro Botticelli and Antonio del Pollaiolo to decorate their home. The palace had such historic value that in 1796, Napoleon, with the French minister Miot, visited and stayed at the palace during their trip to Florence. It’s incredible interior and gardens will transport us back in time in the city that is considered by many academics to have been the birthplace of the Renaissance, becoming a major artistic, cultural, commercial, political, economic, and financial center.

Closing Networking Breakfast