Meeting for jogging group on lobby of the hotel

We have a professional trainer to help you wake up and start the day each morning at 7.00 am.

Welcome to the new Siinda

Luis Baptista-Coelho

Jon Martinsen

Peter Urmson

CEO Panel

With over half a century of combined executive experience, and after a year of lockdowns and restrictions with the pandemic, top leaders of the digital world share their insights on how SMBs can improve their online presence, so their customers can find them.

What products are you offering SMBs to improve their visibility?

How are you training your sales force, so they become trusted advisors and digital consultants?

Which channels/practices do you think are the most effective for SMBs when it comes to being found?

Barbara Faber

Vilborg Helga Hardardottir

Athanasios Raptis

Stefano Santinelli

John Goddard

The Future of Search is Conversational

You learned to ask questions and expect answers before you could even read or write. As children, humans create natural language models of the world and their existence therein. We are rapidly approaching a transformation from search to query to conversation thanks to the Law of Accelerating Returns. Learn where AI search is headed and how you can position your business for success. In this keynote, Christian Ward, Chief Data Officer at Yext drives us through this next level of search. 

James Ward

Christian Ward

Coffee Break!

Panel discussion on Digital Transformation leveraging digital content with Uberall and Matchcraft

With the outburst of the pandemic, SMBs have seen that digital transformation was not only a nice thing to have but a must-have and that this should encompass all the digital spectrum. What role do platforms have in helping SMBs with their digital challenges? Are all-in-one 360 platforms the most preferred solution or is technical expertise better in specialized digital threads? In this panel discussion, Uberall and Matchcraft share their views, experience and case studies about the importance of platforms.

Lex Ten Veen

Jeff Chew

Panel on digital solutions for SMBs with vcita and FCR Media Belgium

Rinat Bogin

Bart van der Heijden

Customer experience and the 5 big questions

Mie will share market research, from the next, but not published yet, Mono report, and some real-life examples of what a big difference it makes for your business whether your strategy is with an outside-in or an inside-out approach.

You will leave this session with actionable insights and answers to the five big questions:

1. What is going on for the fastest growing small business vertical in Europe?

2. What keeps the European small business owners awake at night, and is it the same?

3. What doesn´t keep the small business owners awake at night – but really should?

4. Why is there a need for so many digital marketing strategies?

5. And what you should do about it?

Direct traffic is NOT dead

The unique story of how EASY, a small Israeli technology company, took over the local search market in just a few years, by insisting on significant direct traffic rather than relying on Google, and the new revenue streams it enabled.

Ofir Yosef

Siinda Landscape survey: how are SMBs visible online? And why is it important?

Siinda’s Landscape study is now in its 4th year, it measures the online development of SMB’s in thirteen countries across Europe and compares the digital presence of SMBs at a country and industry level. The study is conducted by Insites and partnered with Duda. In this session, Paul Wood and Mitul Patel expand on the most important results of the Landscape Survey, what it means in terms of remaining challenges, and how algorithms changes and latest Google focus on User Experience and Core Web Vitals have an impact.

Mitul Patel

Paul Wood

Keynote of Fast Future

In this breathtaking keynote, Rohit Talwar, renowned futurist and author of the Fast Future books drives us through what's next in AI and future trends. After the keynote, Rohit will do a book signing of his brand new book “Aftershocks and Opportunities 2: Navigating the Next Horizon” at the lunch break.

Rohit Talwar

Gourmet Lunch brought to you by Siinda Partner vCita

Free networking time for meetings - refreshment are available in the Exhibition Area and the Wix Business Lounge

The Wix Business Lounge is open all day!

Wix The new Era – panel discussion with key local search providers

With the rise of e-commerce and the need to develop more personalized and integration features in websites, Wix has been instrumental in promoting comprehensive platform to SMBs, giving customers the total creative freedom online. In this keynote, Wix will present some of its latest products from The Wix Editor to Wix ADI (Artificial Design Intelligence) and Wix Marketplace through case studies and concrete examples.

Danny Hen

James Loar

Jon Martinsen

Session on e-commerce with Ecwid

NLP and Content Generation

Creating stimulating ad content that can maximise engagement has long been one of the fundamental building blocks of a successful digital marketing strategy. We will explore how businesses can capitalise on advances in natural language processing models to produce unique content at scale, without compromising on quality.

Matthew Gill

Coffee break in exhibition area

Keynote on AI : the next Gold Mine?

Artificial intelligence solutions have been booming since the pandemic and more and more personalised offers include AI solutions. The EU regulators have also embarked in a big regulatory overhaul process aiming at adopting a horizontal large scope EU framework on AI. How to bridge innovation and flexibility requirements with legal rules on AI, is it possible at all? What’s the impact for local search providers and digital agencies providing and using AI solutions? What can be expected for the next 2 years.

Simon Greenman

Surprise Keynote Speaker: How to become a Berliner in one hour?

Want to know how to become a Berliner in 5 minutes? This is the session you MUST join to get all the tips! And it’s right before heading off to the evening event, so definitely you don’t want to miss it!

Meet to walk to the Friedrichstrasse Train Station

Networking Dinner - A step back in history, in partnership with Spotzer Digital

In a city positively brimming with history, Berlin Friedrichstrasse train station stands out from the rest in terms of historical significance. Beginning in the 20’s it was known for Flappers and Fun, transitioning into a story more tragic during WWII. It was then called the station of “Trains to Life – Trains to Death” and is now marked with a memorial to this history.



During the cold war it became the most famous station because it was located entirely in East German and the only station serving trains between East and West Germany. There is also a monument at this at the station, which commemorates soldiers being killed by SS troops during the Battle of Berlin. After observing the history of this famous station we will step back in time to the area of Fun and Flapper, in a transformed train station hall in the 1920’s Style, located in the Friedrichstrasse Train Station. Partnered with Spotzer Digital we will send you back in time, remembering the roaring 20’s as we finally begin the new 20’s.

Yext Nightcap with Cocktails & Dueling Pianos

Yext will be hosting a Nightcap with Dueling Pianos at Bar N°5! Inspired by the city of New Orleans where the motto is Laissez les bon temps rouler or let the good times roll, New Orleans is known for its vibrant music scene. We invite you to join us for an evening of unwinding & networking with cocktails, light bites, and live music!

Yext & Siinda will be following all local health & safety guidelines.

Wix Business Lounge - open all day!

Opening VDAV & Siinda Combined Day

Olaf H. Tonner

Jon Martinsen

How to grow your business with Lightspeed Commerce

Social media has also boomed last year, especially during lockdown periods and high crisis stages. It’s not only crucial to have business profiles on key social media but also very important to effectively manage social media communication per channel, as will be outlined by Snap and Uberall in this keynote.

Innovation in digital marketing for SMBs in the new roaring 20’s

ete explores the immediate and future needs of small to medium businesses over the years to come. What matters to SMBs and what will help their business grow in fast paced Twenties!

Peter Urmson

Publishers’ partnerships innovations in 2020 & 2021

ublishers have adapted very quickly and turn into full digital agencies and trusted advisors for SMBs and Enterprises and last year just acted as an accelerator on this. Join this panel discussion from key publishers to know more about their 2020 lessons and 2021 tips.

Joachim Helfer

Kristiina Tukk

Turning customer behaviour into brand insights and selling anything virtually

You might feel when your customers aren’t happy or have a sense when something is off. The language often isn’t clear or direct, though. It comes in the form of a bad review, an irate customer, or worse — total and complete silence. When your brand doesn’t resonate, it dies. Brand is what your customers say about you when you’re not in the room, and you need to know what that is. How do you know what your customers are saying, and more importantly, what you should be saying to your customers? Leave this session with tactics, technology, and insights on how to really know what customers want - from George Leith, CCO and VP Sales at Vendasta.



The digital transformation of sales is here to stay. Gilsi Sigvaldason will go over how virtual sales will continue to rise, what is needed for companies to succeed in virtual selling and best practice tips from CrankWheel users.The pandemic forced most sectors to catch up with digital transformation. Businesses, that had relied on their salespeople to meet customers face to face, had to act quickly and adapt to the new normal. Digital transformation was a no-brainer for them, a transformation from in-person selling to virtual selling. Research shows the effectiveness of virtual selling in improving closing rates and revenue and that the majority of salespeople envision selling remotely post-pandemic. There are, however, indications of obstacles being in the way of salespeople fully reaching the potential of virtual sales. Gilsi will cover those obstacles, how to overcome them and give a glimpse into research that CrankWheel conducted on their user’s best practices when it comes to virtual selling.

Thorgils Sigvaldason

George Leith

Enhancing better 360 campaigns - Consolidation and Cross Selling in the SMB space with GotU

GotU is a marketing technology company developing hyperlocal advertising and marketing solutions for retailers, SMBs, marketing partners, and local businesses everywhere. In this session, you get to know all about their latest developments and also some case studies and customer testimonies featuring big social media platforms.

GotU will discuss with key third party players how to position and sell customer-centric adv solutions

Raffaele Gricinella

Paolo Portioli

James Loar

Coffee Break!

Keynote Wix

As economies closed overnight, Wix witnessed massive changes in how 210M+ SMBs adapted the way they communicated with their customers and ran their businesses. In this discussion, Danny Hen will highlight changes in consumer expectations across the globe, and Wix’s expansion from online presence to a complete digital solution that is empowering SMBs to thrive with the new main street.

They got me with click-and-collect

Consumers have changed throughout the last two decades, but they've changed even more with the pandemic. So, what is it that businesses need to be aware about and what can they do to embrace the new consumer? Based on the latest research, Florian Hübner, founder of Uberall, will show how the face of commerce has developed and how businesses can (and should) respond.

Florian Hübner

Regulatory session: how to reconcile privacy and innovation?

Panel discussion on:

- Updates on global privacy trends such as GDPR, CCPA, LGPD, e-privacy

- Business model encompassing privacy and digital requirements

- How is the AdTech adapting? What are the key legal and regulatory issues for 2021?

We will also deep dive into the joint Siinda-Usercentrics study on Data Protection management by SMBs to show what misconceptions we can have on how small business owners perceive data protection, why it’s become a key Boardroom and top-management issue no matter what the size of the company and what are next steps in privacy and consent management.

Using The Siinda Institute’s new E-Learning experience with Boss Start-up Science to help Grow your business

An essential session for any business launching new products, entering new markets, or looking for growth in competitive markets.

Join us here on Facebook live : https://fb.me/e/2Lv3uux3E



Regardless of if you are a life-style family business trying to plan your future strategy, a business entering a new market or launching a new product, the new E-Learning Platform on Siinda is there to help you succeed. Powered by Boss, the platform takes your through all the essential steps to help ensure success. In this session Greg Shepard CEO and founder of BOSS Capital Partners. Serial Entrepreneur, Author, Speaker and Angel Venture Capital Investor takes about how companies can succeed and the tools they need to do so. Marty Brickford, head of partnerships at Boss, helps guide Siinda members through the new platform, and explains to us why this is a tool for everyone.

Marty Bickford

Greg Shepard

The goals that make a difference ! Keynote from an international football referee

In sports as in business, you need to play by the rules, get insights and vision to lead your experience, analyse what worked and what didn’t and move forward with future plans. Join us for this surprise keynote from a world-class football referee to up your game!

Short exhibitors introduction

Introduction from Causalytics, Movylo and Ranking Coach.

Gourmet Lunch in exhibition area – in partnership with Ecwid

Siinda Networking

Come and meet your peers and discuss face-to-face (with masks!) after more than a year!

Join discussions in partners private meeting rooms and in Wix lounge.

Share a beer and some business ideas with your colleagues.

Keynote on Expedition Innovation session

The success strategies of the rule breakers of Silicon Valley!

Gerriet Danz

Buses for evening event

Combined Networking Event Siinda & VDAV - in partnership with Uberall

Berlin is full of hidden establishments at the back of a small courtyards, or in unusual places where warehouses once lined the Spree. Located direct on the Spree, this location in the classic style of a Creative-Studio housed is located in what was once warehouse. The location captures the creative essence of Berlin where Street Art unfolds freely. It is a piece of alternative Berlin that survives the surrounding real estate pressure in a modern urban district. Here there is plenty of room for both the members of Siinda and VDAV to meet and talk, both inside and outside.

The location also sports a Disco and local entertainment that captures the local culture. You will have plenty of time to enjoy, chat, dance and more.This location meets all State of Berlin Health and Safety Restrictions.

It has outdoor and indoor areas so please make sure to bring a jacket!

After Dinner Club at Spindler & Klatt - in partnership with GotU

The venue has indoor and outdoor areas so please make sure to bring a jacket!

VDAV Day (In German)

View the agenda here: https://www.vdav.de/workshops

Wix Business Lounge - open all day!