John Goddard

John Goddard

CDO at EDSA, CEO at Herold

I have a track record of creating, developing and managing new businesses to deliver ROI to shareholders, and leading struggling business units in competitive markets to commercial success. I have acquired an uncommon combination of MD-Level skills and experience. I've led large business units in FTSE 100 FMCG and financial services companies, but also founded start-ups, meaning I'm as comfortable driving strategic planning as I am delivering the numbers. My early career focused on traditional sales, marketing & product development in multiple markets and geographies, but I've spent the last 10 years building digital businesses by combining that traditional experience with compelling user-facing and enterprise technology. For the last couple of years I've been driving a restructuring/transformation in several roles (CEO, CDO & CPO) at EDSA, a Triton Portfolio Company. I am a veteran company director and board member, with a desire to make decisions and move quickly.


Herold Business Data GmbH

HEROLD is the specialist for online media and marketing services and brings providers together with potential customers under the motto "HEROLD brings it together". 300 marketing specialists at HEROLD take on advice, sales, implementation and ongoing support for all HEROLD services. This means that HEROLD customers can fully concentrate on their core business. Over 2 million consumers use HEROLD online portals every month to find the right local service provider . Here you can access all the relevant information you need to make the best purchasing decision .