João de Sousa Aroso

Leadzai / Co-Founder & CEO

João de Sousa Aroso as the Founder & CEO at Leadzai — formerly known as Advertio — is on a mission to empower the next 200 million businesses to thrive effortlessly online. Prior to Leadzai in 2009, João successfully launched his first startup which ultimately led him to being invited to be part of the team that bought and restructured the Portuguese Yellow Pages. In 2014, already at the Portuguese Yellow Pages he was responsible for leading the digital products turnaround. With an experienced and talented team to back him, he successfully led the efforts that drove an increase of 30% in YoY growth.

Company

Leadzai

Leadzai was born out of the desire to help other companies acquire more customers. We believe that the digital advertising market is falling short in helping companies secure a satisfactory return on their advertising investment. The intersection between creativity and technology allows for significant improvement in the status quo.