As consumer behavior continues to shift toward DIY (Do it Yourself) and DIWM (Do It With Me) the ability to innovate and integrate at a rapid pace is a critical component of success. The key to that success lies in utilizing API technology either built in-house or acquired through partnerships. Join MatchCraft’s Director of Marketing and Performance, Amie Slott, for a discussion on the API Economy and how APIs drive expanded product offerings and facilitate the creation of user-focused experiences for your advertisers.

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