Set-up of the exhibition

Siinda Sales Director Group meeting

By Invitation only, coordination Jesper Simonsen

Boarding for the Welcome Cocktail

Ship Boarding will take place at 17.30 and the boat leaves and Cocktail starts at 18.00 sharp.
Baording Location directly across from cable chair -at the Lower Station on Avenida Ramos Pinto on the river front

Siinda Welcome Cocktail , partnered with Spotzer Digital

We will kick off the Siinda Live Porto with a luxurious cruise on the Douro River with Douro yachts, all partnered with Spotzer Digital. Enjoy the views from the water while sipping local wine and tasting local specialties in this 2-hour cocktail event. Never will you experience the views from the water, except with this been so spectacular event. A great way to open the Siinda Live Porto.

Ship Boarding 17.30
Cocktail 18.00
Baording Location directly across from cable chair -at the Lower Station on Avenida Ramos Pinto on the river front

Optional morning run with a trainer

Don't pass up the occasion to participate in a dynamic morning run led by a professional trainer, in partnership with Adplorer. Don't let this opportunity pass you by. Be part of the movement, and let's run towards a brighter, fitter future together!

Siinda Senior Executives Panel

Every Siinda conference starts with a kick-off panel discussion between Senior Executives of the sector and this sets the scene for future discussions during the day. This session brings together the top Executives in Europe to hear what their companies are doing to promote the digital transition of small and local businesses in Europe.

Roksana Leonetti

Robert Hamminga

Miguel Soler

Kristiina Tukk

John Goddard

Jade O'Connor

Yext Keynote

Marc Ferrentino, President & COO of Yext, will cover the alchemy of the customer experience combined with artificial intelligence in this keynote discussion

Marc Ferrentino

Keynote Thryv on Global developments

Joe Walsh, CEO Thryv and Marie Caron, President International Markets at Thryv disclose the newest developments in their countries that are supporting local businesses

Joe Walsh

Marie Michèle Caron

Coffee break

Keynote Official

A local Portuguese t official who talks about what Portugal and doing to promote digital transition and innovation and what our European colleagues can learn from this.

How SMBs perform and how to help them with growing demands and compliance - Siinda Landscape survey overview with Insites and Duda

Siinda’s market research shows the digital reach of SMBs in most countries in Europe and we compare how the other markets measure up. Drawing from the survey conclusions, hear Insites and Duda on what agencies can do to help companies fulfil their growing demands and compliance solutions at scale.

Oded Ouaknine

Andrew Waite

What customers want

How to ensure you understand your customer journeys and respond efficiently to their constantly evolving needs and demands? How to foster new engagement from your teams and gain time and efficiency? This session focuses on how Siinda member companies can help SMBs develop a better customer journey and respond efficiently to their constantly evolving needs and demands.

Bryan Larson

Marc Zaks

Lunch partnered with

Taking to market new platforms with a premium service delivery

Join us for an insightful presentation on 'Platform Integration and Service Delivery' by Peter Urmson, CEO of Spotzer Digital. Explore our journey as we delve into the strategy of seamlessly integrating platforms, delivering premium services, and providing unique sales solutions to our valued partners across various global landscapes. Don't miss this opportunity to gain valuable insights into our cross-geographical experiences!

Peter Urmson

Expanding business models by integrating public sector digitalisation and ESG values

The session focuses on developing new business modes by helping companies assess and understand the ESG values and by accompanying public sector bodies in their digitalisation path.

Valérie-Esther PENDA

Maxime Duclaux

Patrik Sallner

The Future of Agencies – How to Serve SMBs

Join Mono Solutions and Boostability for a panel discussion on the future of agencies and how to best serve SMBs. Through an insightful conversation, they will explore how SMBs’ needs have changed over time and how agencies can support them in this rapidly evolving landscape.

Product Spotlight Partoo

Siinda members' latest product spotlight, in 10 minutes slots get the most of what's developping in the market.

Thibault Levi-Martin

Product Spotlight Wix

Siinda members' latest product spotlight, in 10 minutes slots get the most of what's developping in the market.

Matt Matergia

Coffee break

Keynote Beyond Rationality: Understanding the Emotional Drivers of Customer Decisions

The rules of competition have changed. In today's world of abundance, products and services have become a marginal factor of the purchase decision. Emotions and feelings now drive the choices of today's customers, with the crucial factor being how a product or service makes them feel.

While persuading rational individuals to make logical decisions is easy, human cognition is influenced by cognitive biases and emotions and doesn’t obey to any rational rules.

In this lecture, Dr. Liraz Margalit, an esteemed expert in behavioral design and cognitive psychology, will delve into recent breakthroughs in psychology, behavioral economics, and brain science.

Liraz Margalit

Panel on AI enhancement

With uberall and Adcredo

Buses leaving for dinner

Networking Dinner at WOW - World of Wine - Taylor's Port , Partnered with Vendasta and Matchcraft

For many, Taylor’s is the archetypal Port house and its wines the quintessential Ports. Established over three centuries ago in 1692, Taylor’s is one of the oldest of the founding Port houses. It is dedicated entirely to the production of Port wine and in particular to its finest styles.
Above all, Taylor’s is regarded as the benchmark for Vintage Port. Noted for their elegance and poise as well as for their restrained power and longevity, Taylor’s Vintage Ports are blended from the finest wines of the firm’s own quintas or estates, Vargellas, Terra Feita and Junco. These three iconic properties, each occupying a distinct geographic location and with their own unique character, are the cornerstone of the company’s success and the main source of its unique and inimitable house style.

Nightcap

The nightcap partnered with Uberall has become a yearly tradition. It is a time to meet, relax and enjoy the locals favorite cocktail. This year in Porto, this year we will add some local drinks to our selection, white port tonic, port lemonade, and the Hi Ho Cocktail, what is that? Meet us at the bar to find out.

Optional morning run with a trainer

Don't pass up the occasion to participate in a dynamic morning run led by a professional trainer, in partnership with Adplorer. Don't let this opportunity pass you by. Be part of the movement, and let's run towards a brighter, fitter future together!

Keynote FinTech : Money, Talents and Thrones

How an unconventional approach to innovation can save your business from disruption
- Ingredients for a healthy and productive Fintech Eco-system (incremental innovation): more on government policies, catalyzation of startup community, capital, talent, idea management, and integration with day-to-day business
- Recipe is often not complemented by a more fundamental and disruptive approach to apprehending the unknown, the unexpected, and the future.
What’s in it for you?
Get inspired by a perspective on innovation you might not have thought about.

Matteo Rizzi

Session on market research and White Paper

Partnered with Leadzai

Agencies: Finding the Right Product Mix

Based on a new survey of digital agencies, this session explores what the data say about the right mix of product/service offerings to maximize profit and small business customer retention. Which offerings are most in demand, which are easiest or most challenging to implement and which are most profitable? The answers vary by agency and customer category and may surprise you.

Greg Sterling

Coffee break

Keynote Alibaba

Davide Buono

Privacy matters - SMBs survey on privacy

Siinda & Usercentrics SMBs survey on privacy
Why is privacy so important also for SMBS? but with changing legislation how can we help them?

Paulo Santos

Hannah Sork

Lunch

Local SEO and Google

Helping local business understand SEO.
Greg Gifford is Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favorites.

Specialties include:

Search Engine Optimization, Local SEO, Local Search Optimization, Social Media Marketing, E-mail Marketing, Web Analytics, Web Design, Graphic Design, and Photography

Greg Gifford

Product Spotlight Easy

Siinda members' latest product spotlight, in 10 minutes slots get the most of what's developping in the market.

Ofir Yosef

Product Spotlight Matelso

Siinda members' latest product spotlight, in 10 minutes slots get the most of what's developping in the market.

Frank Froux

Spotlight on Investment, Innovation and Entrepreneurship : Due diligence from an investors point of view?

This session is open to all Siinda members but is also open FREE to all local start-ups.
After, all attendees will receive free access to the Siinda for Start-ups Platform and be able to build a free investment profile.

This session discuss what investors think are the key indicators that signal a company’s success. How do they measure risk, how much attention do they pay to market segment trends, and what leads them to the final decision to invest in either a start-up or a scale-up.
Panel with Matteo Rizzi, John Goddard, Jon Martinsen

Matteo Rizzi

Jon Martinsen

John Goddard

Spotlight on Investment, Innovation and Entrepreneurship Thought leadership – how the University of Porto Innovation help foster entrepreneurship

Spotlight on Investment, Innovation and Entrepreneurship From Start-up to Unicorn: A Local Portuguese Story- Leadzai

This session focuses on how a local Portuguese company went from start-up to unicorn and is now partnered with companies worldwide.

João de Sousa Aroso

Coffee and Cake - Networking with Innovation Start-ups and founders

Spotlight on Investment, Innovation and Entrepreneurship How to help start-ups and entrepreneurs can it get it right from idea to exit

Start-ups and scale-ups very often make the same mistakes. This session, led by serial entrepreneur and investor, Greg Shepard, CEO OF Boss Capital, talks about how to avoid those mistakes and ensure your company can succeed and grow.

Greg Shepard

Spotlight on Investment, Innovation and Entrepreneurship How to use the Siinda for Start-ups E-learning platform

Siinda Start-up platform is available free to all start-ups and entrepreneurs. This session will explain to you how to us and get the most out of the tools available to you.

Tereza Komarkova

Ticket To Ride , partnered with Mono

"Ticket to RIDE" partnered with Mono Solutions-transportation to Gala event. Tickets are neccessary.

Gala evening sponsored by Yext.

Located in the historic city centre of Porto, by the Douro River, this gorgeous historic building was renovated under the direction of the Pritzker-awarded architect Eduardo Souto de Moura. It is part of the Museum of Transport and Communication, founded on 21 February 1992, as a non-profit institution comprising 56 individual associates and 25 institutional associates. It won the Best Meetings & Conference Centre Europe Business Destinations Travel Award 2014,2015 & 2017. Facing south and with river view, the Noble Hall is connected to the quay through three large doors. The walls are decorated with a collection of panels by Martins Barata. The room has a 9-meter-high ceiling and is specially used institutional events, solemn sessions, and dinners.