Morning run

Optional morning run with a trainer on Monday, Tuesday and Wednesday mornings at 7.00 a.m., meeting point in the foyer of the Steigenberger Hotel.

Welcome to Siinda by Kimberli Lewis and Jon Martinsen

Jon Martinsen

Kimberli J. Lewis

CEO Panel

CEO panel session will kick off the Siinda 2024 Berlin conference , with a focus on team management and on technological adaptation of companies. Session moderated by Siinda Board member and COO of Group one John Goddard.

Luke Taylor

Michael Oschmann

Stefano Santinelli

John Goddard

Vendors panel discussion

Similar to the publishers CEO panel, we'll do this year a vendors panel discussion moderated by Siinda chairman Jon Martinsen.
The session will focus on tthree major points
- Team management and talent retention
- AI and technology enhancements
- Partnerships/platforms cooperations

Nico Beukes

Luis Baptista-Coelho

Brendan King

Peter Urmson

Keynote Yext

Keynote on The 3Ts to transform to a Top-Tier-Organizations – Transparency, Talents and Technology

Keynote by Curt Simon Harlinghausen

Curt Simon Harlinghausen

Coffee break in exhibition area

Session on platforms, data and AI : how are digital agencies adapting

Session with Spotzer Digital

Bertram Croes

how AI can help make advertising and marketing effective in the face of changing consumer expectations

Session with Vendasata and Matchcraft

Lunch in exhibition area

Beyond the Basics: How data privacy strategy can futureproof your business

Dive into 'Beyond the Basics: How Data Privacy Strategy Can Futureproof Your Business,' a panel exploring the critical balance between data collection and privacy. Learn to navigate the complexities of privacy, especially for SMBs aiming to scale with integrity. Discover strategies for leveraging data responsibly and convincing your board of the value of privacy tools. This session is a must for those looking to align their business with the future of data privacy, ensuring resilience and trust in an ever-evolving digital landscape. Join us to safeguard your business’s tomorrow, today.
----------
Join the renowned speaker Nishant Bhajaria, author of Author of "Data Privacy: A Runbook for Engineers" and - Assurance and TrustDirector of Engineering at Meta for Keynote followed by a thrilling panel discussion with Usercentrics on privacy case studies and key insights

Nishant Bhajaria

Hannah Sork

Tilman Harmeling

Who runs the world? – Economics

In this session we will discuss, economic risks around the world, how to assess them and how they impact us. In addition, we will have a short view on sector risks in Western Europe and what they ultimately mean for the business outlook of companies. So, while of course girls run the world, economics is at least another important driver for it.

Christiane von Berg

Product Spotlight Mono - Quick Creator AI

Introducing Quick Creator AI by Mono Solutions. This tool supports digital service providers in selling a larger volume of websites by leveraging a semi-auto generated process. Join Mono’s CEO Jeppe Rosfeldt as he shares how Quick Creator AI enables Sales teams to create tailored website proposals for potential SMB clients in minutes in a simple, yet powerful website creation flow.

Jeppe Rosfeldt

Product Spotlight Boostability - The Value of Real Partners in a World of AI – Successful SEO in 2024 Because of Successful Partnerships

Nicolas Padilla

Product Spotlight Partoo - How AI can generate leads for SMBs

Partoo introduces Jim, an innovative AI feature designed to automate lead treatments for SMBs. Jim streamlines lead management processes, leveraging advanced algorithms to prioritize, nurture, and convert leads with unparalleled efficiency. Join Partoo CEO Thibault Levi-Martin as he will showcase how Jim will optimize sales pipelines, drive growth, and stay ahead of the competition for small and medium-sized businesses. Welcome to the future of SMB success with Jim by Partoo.

Thibault Levi-Martin

Unlocking New Markets: Advertising Automation and AI’s Role in Business Growth

In this talk, we'll uncover the strategic role of advertising automation in opening new markets and driving customer acquisition for businesses. Attendees will learn about the latest trends in programmatic advertising, AI and machine learning algorithms, and data analytics that empower businesses to compete and grow market share in an ever-increasing competitive landscape. We'll discuss the key strategies for leveraging technology to maximise ROI and fuel sustainable growth through intelligent advertising

Nick Sertis

Coffee break in exhibition area

Growth Hacking: Alternative growth mechanisms?

Session on Leadzai's latest White Paper research on Growth Hacing

João de Sousa Aroso

Keynote TBC

Free networking time

Bus departure to Siinda Awards Dinner

Siinda Awards Dinner, partnered with Yext

BAR JEDER VERNUNFT, a dreamy oasis in the heart of Berlin, a “mirror tent” that is nondescript from the outside but a glittering festival on the inside where the innumerable small and large mirrors magnify this intimate venue into a boundless and magical world where anything seems possible!

The mirror tent is stage for the crème de la crème of the smaller-scale performing arts – chansons, comedy and other intelligent entertainment of a cabaret ilk. We not only enchant the eyes and ears of our public but their palates as well with our fresh and tasteful in-house gastronomy.

Nightcap and Casino Night

Be a part of the nightcap event at BarN°5 in Steigenberger Am Kanzleramt, Berlin. Get ready for an unforgettable evening of entertainment at this combined evening with Nightcap drinks partnered by Usercentrics and Casino partnered by uberall.

Pick up a drink ticket from your Siinda Staff and enjoy a full bar with selected brands. Experience the thrill of the casino games brought to you by Uberall and challenge other guests to a friendly competition, all while enjoying the sophisticated atmosphere.

Morning run with a trainer

Optional morning run with a trainer on Monday, Tuesday and Wednesday mornings at 7.00 a.m., meeting point in the foyer of the Steigenberger Hotel.

Keynote on The next level of data management in the media industry

Our future life and business activities of the future will rely more and more on data. Interoperable and trustful data spaces operated on a federated Cloud infrastructure and based on European values are creating the next level of data management in a lot of areas of our daily private and business life. Gaia-X is shaping the future of this data management in different verticals. This is also true for the Media industry.
The Trusted European Media Data Space (TEMS) is the flagship European initiative to build a resilient data-driven ecosystem in the media sector. Follow our journey to the future of the Cultural and Creative Industry.
It is powered by the European Commission and developed by a consortium of 43 organisations representing hundreds of stakeholders from 14 countries in the cultural and creative sectors. It is a core element in the implementation of the European Data Strategy.
The presentation will also demonstrate how small and medium sized businesses as well as start-ups are able to use the technology and create data driven business innovations for their customers.

Ulrich Ahle

Partnerships as a source of business development

Maxime Duclaux and Bruno Berthezene unveil how Solocal's partnership strategy contributes to the company's business development, leveraging on mutually beneficial alliances based on two pillars - product collaborations and a new referral program - serving SMBs and the public sector.

Maxime Duclaux

Bruno Berthezene

Helping SMB Blend their Offline and Online Presence

Challenge: Consumers expect more from websites now than information. They expect to schedule in person visits, pay for services, manage their subscriptions and more. How can YPs provide these advanced capabilities to thousands of customers in a range of industries out of the box.

Supporting Data:
• Duda site features ie apps, eCommerce, membership etc…
• Survey to SMBs resukts that Duda is doing in April can provide a significant insites to the SMB thoughts on the above topic.

Oded Ouaknine

Product Spotlight Easy

Coffee break in exhibition area

Panel session on teams and next genenerations

What are the expectations of the new generation employees and managers, and how the industry can adapt and attract them? In this panel session we'll be tackling some of these questions and get testimony on how to handle this.

Johanna Heise

Rutger Lasuy

Location marketing 4.0

Session with uberall

Product Spotlight QDQ

Product Spotlight Wix

Matt Matergia

Keynote session on Artificial Intelligence with MEP Axel Voss

Video keynote from MEP Axel Voss, EPP Shadow rappoorteur on the EU AI Act and very involved in digital issues.

Axel Voss

Digital Markets Act and fair-level playing field , a key EU issue of the industry

Panel discussion including a short presentation by Dr Bernd Nauen on on the current procedures of ZAW in the advertising industry with a side view of DMA.

Dr Bernd Nauen

Lunch in exhibition area

Afternon parallel sessions - Free networking time for meetings and German sessions

- free networking time to plan your 1-to-1 meetings
- VDAV sessions auf Deustch : for more information on the VDAV sessions in German click here

Coffee break in exhibition area

Combined Keynote on Leadership management and Teambuilding in Zeiten der Gen Z

with Dirk Bauermann, German basketball coach Dirk Bauermann is the most successful German basketball coach. In his long career he won nine championship titles and won the german cup four times.
As head coach of the German men's national team, he won the silver medal at the European Championships in Serbia in 2005 and qualified for the Olympic Games in Beijing in 2008. In 2021 he won the African Cup with the Tunisian national team. Since 2023 he has been the national coach and coordinator for the male youth division of the German Basketball Federation.
Professional sport is a business in which success and results are the measure of all things. This is especially true for trainers. The oft-cited external perception is: “success has many fathers, failure only one, the coach”. In his long career, Bauermann not only won championships and titles, but also experienced low points, which were often more instructive and ultimately more positive for him than his many successes.

“For me, professional sport is first and foremost a people’s business. From many conversations with business leaders, I know how diverse the parallels are between these two most important areas of life alongside politics. Success in both areas is only possible if it is possible to optimize human potential and to bring them into contexts in which they can optimally develop their strengths and talents in the spirit of a common task. In this respect, many of the strategies and techniques used in professional sports are undoubtedly also very interesting and applicable for managers and employees of companies.”

The title of his Keynote at SIINDA live/ [vdav] is: “ lessons learned – the secrets of winning in pro sports”.

More about Dirk at dirkbauermann.de

Dirk Bauermann

Bus departure to Beach Mitte

Combined Siinda and VDAV Evening at BeachMitte partnered with Spotzer Digital

Dress code : Casual
Wear comfortable shoes and clothes if you want to experience the sports activties at Beach Mitte!

Thanks to our partner Spotzer Digital for this evening event .