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Siinda Live Berlin

It's time to bring people together again

Siinda Live and VDAV come together again! Due to high demand, the event is now fully booked and registration is disabled. Evening events are also fully booked. 

If you want information on last minute registration possibilities without evening events, please email

Registration by Siinda covers from Sunday, May 12-Tuesday May 14, 2024.

To register for VDAV on May 15, 2024, go to:


Sunday Evening, May 12, 2024, with a Welcome Cocktail partnered with Mono Solutions at the CUBE, across from the Hotel.

Monday, May 13, 2024 – Siinda Day with Great Speakers

Monday Evening  Siinda Marketing Awards partnered with  Yext

Nightcap partnered with Usercentrics and Casino Night by Uberall.

VDAV guests are welcome to the Nightcap but must register

Tuesday, May 14, 2024 – Siinda & VDAV combined day

Morning Sessions in English

Afternoon Sessions in German

Breakout Session in English by Siinda for Startups

Tuesday Evening combined Siinda-VDAV Beach Party partnered with  Spotzer Digital

Wednesday, May 15, 2024 -VDAV Day in German

Location: Steigenberger Hotel am Kanzleramt, where we will enjoy superior service, great design, good food, and high-speed technology, all in a fun atmosphere

Reserve your HOTEL Now-rooms are limited!


Key topics of discussion

Smart cities, smart companies, smart visions

Who will be the next rising star in serving SMBs’ needs?

Smart policies on human centric metaverse

Evening events


Welcome Cocktail

Sunday, May 12, In food court 18.00 - 20.00
Location: 3XN Cube Berlin, Washingtonpl. 3, 10557 Berlin, Germany

Siinda Awards & Gala

Monday, May 13, 19.00 - 22.00
Location: Bar jeder Vernunft, Schaperstraße 24, 10719 Berlin
Yext seal


Monday, May 13, 23.00 - Midnight
Location: Steigenberger Hotel Berlin


Monday, May 13, 23.00 - Midnight
Location: Steigenberger Hotel Berlin

Combined Siinda and VDAV Evening

Tuesday, May 14, 19.00 - Close
Location: BeachMitte, Caroline-Michaelis-Straße 8, 10115 Berlin

We thank our Partners in 2024

Asset 12SP
Asset 14Y
Asset 15L
Asset 11VDMC
logo of Duda
Startup Science logo
Hike Company Logo

Remember our past events?
View our gallery
and/or watch a quick video!

What people say about Siinda Events

Siinda Live Berlin

From : 12-05-2024, 9:00 am

Until : 15-05-2024, 10:00 am

Registration Deadline : 07-05-2024 00:00

Venue :

Steigenberger Hotel am Kanzleramt
Ella-Trebe-Straße 5
10557 Berlin

Steigenberger Hotel am Kanzleramt
IMPORTANT: click “Ich reise geschäftlich“ or „I’m traveling for work” in order to obtain Siinda rate.

Make a reservation


Have a look at our attendee list!

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Conference Attendance Terms and Conditions:

Attendee agrees to these terms and conditions with ticket purchase.

Conference attendees will receive regular email communication regarding industryupdates, event-related information, promo material, and online content provided within the conference.

Conference attendees agreed that Siinda would create and provide attendees access to the conference app based on their registration information for notification purposes.

All credit card payments will be charged with an additional 3% credit card fee of the final amount.

All conference invoices must be paid prior the conference start.

Cancellation up to 30 days before the event: 50% of the total of the invoice will be due.

Cancellation within 30 days before the event: the total amount of the invoice will be due, and no refund will be made.

Changes or cancellations must be submitted to Siinda in written form.

01:00 pm - 05:00 pm

Sales Director Group meeting - by invitation only

For Siinda members only and by invitation only. Coordination Jesper Simonsen

01:00 pm - 05:00 pm Hotel Steigenberger am Kanzleramt

Siinda exhibition set-up

Exhibitors may build their booth in the foyer of the Hotel Steigenberger am Kanzleramt until 17.00 CET

06:00 pm - 08:00 pm 3XN Cube Berlin, Washington platz. 3, 10557 Berlin, Germany

Siinda Welcome cocktail

Join us for the opening cocktail with local Berlin Cube Berlin, across thes square from the hotel.

07:00 am - 07:00 am Meeting point in the foyer of the Steigenberger Hotel

Morning run

Optional morning run with a trainer on Monday, Tuesday and Wednesday mornings at 7.00 a.m., meeting point in the foyer of the Steigenberger Hotel.

08:50 am - 09:00 am

Welcome to Siinda by Kimberli Lewis and Jon Martinsen

Jon Martinsen Jon Martinsen
Kimberli J. Lewis Kimberli J. Lewis
09:00 am - 09:30 am Hotel Steigenberger am Kanzleramt

CEO Panel

CEO panel session will kick off the Siinda 2024 Berlin conference , with a focus on team management and on technological adaptation of companies. Session moderated by Siinda Board member and COO of Group one John Goddard.

Luke Taylor Luke Taylor
Hosni Teque-Omeirat Hosni Teque-Omeirat
Michael Oschmann Michael Oschmann
Stefano Santinelli Stefano Santinelli
John Goddard John Goddard
09:30 am - 10:00 am

Vendors panel discussion

Similar to the publishers CEO panel, we'll do this year a vendors panel discussion moderated by Siinda chairman Jon Martinsen.
The session will focus on tthree major points
- Team management and talent retention
- AI and technology enhancements
- Partnerships/platforms cooperations

Nico Beukes Nico Beukes
Itzik Levy Itzik Levy
Luis Baptista-Coelho Luis Baptista-Coelho
Brendan King Brendan King
Peter Urmson Peter Urmson
10:00 am - 10:30 am Hotel Steigenberger am Kanzleramt

Keynote Yext : Decentralized Search: Evolution & Impact on Customer Journey

The emergence of decentralized search is poised to revolutionize how consumers discover and interact with information online. Yet, amidst this transformative shift, organizations face a myriad of challenges, ranging from regulatory compliance to the integration AI and the influence of social networks on the customer journey. In this session, we will explore these profound impacts on the digital landscape. Join us as we chart a course for success in the era of decentralized search and digital transformation.

Jimmy Barens Jimmy Barens
10:30 am - 11:00 am Hiotel Steigenberger am Kanzleramt

Keynote on The 3Ts to transform to a Top-Tier-Organizations – Transparency, Talents and Technology

Keynote by Curt Simon Harlinghausen

Curt Simon Harlinghausen Curt Simon Harlinghausen
11:00 am - 11:30 am Hotel Steigenberger am Kanzleramt

Coffee break in exhibition area

11:30 am - 12:00 pm Hotel Steigenberger am Kanzleramt

AI-driven multiple digital product delivery and unified customer journey

In this keynote, Bertram Croes, Head of Product, and Joshua Kraus, Head of Design, will share Spotzer Digital's view on the shifting digital landscape driven by a growing number of complex customer needs and the mass adoption of AI-driven solutions. They will cover the growing customer expectation of instant product delivery and status visibility, the growing trend of multiple online channel research when making bookings and purchases, as well as the rising access to new, disruptive technology.

Joshua Kraus Joshua Kraus
Bertram Croes Bertram Croes
12:00 pm - 12:30 pm

How AI can help make advertising and marketing effective in the face of changing consumer expectations

Session with Vendasata and Matchcraft

Brendan King Brendan King
Sandy Lohr Sandy Lohr
12:30 pm - 01:30 pm Hotel Steigenberger am Kanzleramt

Lunch in exhibition area

01:30 pm - 02:00 pm Hotel Steigenberger am Kanzleramt

Beyond the Basics: How data privacy strategy can futureproof your business

Dive into 'Beyond the Basics: How Data Privacy Strategy Can Futureproof Your Business,' a panel exploring the critical balance between data collection and privacy. Learn to navigate the complexities of privacy, especially for SMBs aiming to scale with integrity. Discover strategies for leveraging data responsibly and convincing your board of the value of privacy tools. This session is a must for those looking to align their business with the future of data privacy, ensuring resilience and trust in an ever-evolving digital landscape. Join us to safeguard your business’s tomorrow, today.

Felipe Iregui Felipe Iregui
Tilman Harmeling Tilman Harmeling
02:00 pm - 02:30 pm Hotel Steigenberger am Kanzleramt

Who runs the world? – Economics

In this session we will discuss, economic risks around the world, how to assess them and how they impact us. In addition, we will have a short view on sector risks in Western Europe and what they ultimately mean for the business outlook of companies. So, while of course girls run the world, economics is at least another important driver for it.

Christiane von Berg Christiane von Berg
02:30 am - 02:45 pm

Product Spotlight Mono - Quick Creator AI

Introducing Quick Creator AI by Mono Solutions. This tool supports digital service providers in selling a larger volume of websites by leveraging a semi-auto generated process. Join Mono’s CEO Jeppe Rosfeldt as he shares how Quick Creator AI enables Sales teams to create tailored website proposals for potential SMB clients in minutes in a simple, yet powerful website creation flow.

Jeppe Rosfeldt Jeppe Rosfeldt
02:45 pm - 03:00 pm

Product Spotlight Boostability - The Value of Real Partners in a World of AI – Successful SEO in 2024 Because of Successful Partnerships

Nicolas Padilla Nicolas Padilla
03:00 pm - 03:15 pm

Product Spotlight Partoo - How AI can generate leads for SMBs

Partoo introduces Jim, an innovative AI feature designed to automate lead treatments for SMBs. Jim streamlines lead management processes, leveraging advanced algorithms to prioritize, nurture, and convert leads with unparalleled efficiency. Join Partoo CEO Thibault Levi-Martin as he will showcase how Jim will optimize sales pipelines, drive growth, and stay ahead of the competition for small and medium-sized businesses. Welcome to the future of SMB success with Jim by Partoo.

Thibault Levi-Martin Thibault Levi-Martin
03:15 pm - 03:30 pm Hotel Steigenberger am Kanzleramt

Unlocking New Markets: Advertising Automation and AI’s Role in Business Growth

In this talk, we'll uncover the strategic role of advertising automation in opening new markets and driving customer acquisition for businesses. Attendees will learn about the latest trends in programmatic advertising, AI and machine learning algorithms, and data analytics that empower businesses to compete and grow market share in an ever-increasing competitive landscape. We'll discuss the key strategies for leveraging technology to maximise ROI and fuel sustainable growth through intelligent advertising

Nick Sertis Nick Sertis
03:30 pm - 04:00 pm Hotel Steigenberger am Kanzleramt

Coffee break in exhibition area

04:00 pm - 04:30 pm Hotel Steigenberger am Kanzleramt

Growth Hacking: Alternative growth mechanisms?

Session on Leadzai's latest White Paper research on Growth Hacing

Marcos Azeredo Marcos Azeredo
04:30 pm - 05:00 pm Hotel Steigenberger am Kanzleramt

Keynote on Forming Impact

Fiona Macintyre is the Founder and CEO of Forming Impact and a thought leader in sustainable development and strategic partnerships. She leads a network of CEOs, entrepreneurs, creatives and investors, together driving solutions to the challenges of our lifetimes.
With flagship initiatives and events such as Necker Island and the United Nations Sustainable Development Goal Week, Macintyre is an expert in bringing global players from the private sector to the impact world, consulting for ventures in sectors including investment, innovation and tech.
She is a respected investor focusing on the sustainable impact sector.

Fiona Macintyre Fiona Macintyre
05:00 pm - 06:30 am Hotel Steigenberger am Kanzleamt

Free networking time

06:30 pm - 06:30 pm Lobby of the Hotel Steigenberger

Bus departure to Siinda Awards Dinner

07:00 pm - 10:00 pm Bar jeder Vernunft, Schaperstraße 24, 10719 Berlin

Siinda Awards Dinner, partnered with Yext

BAR JEDER VERNUNFT, a dreamy oasis in the heart of Berlin, a “mirror tent” that is nondescript from the outside but a glittering festival on the inside where the innumerable small and large mirrors magnify this intimate venue into a boundless and magical world where anything seems possible!

The mirror tent is stage for the crème de la crème of the smaller-scale performing arts – chansons, comedy and other intelligent entertainment of a cabaret ilk. We not only enchant the eyes and ears of our public but their palates as well with our fresh and tasteful in-house gastronomy.

11:00 pm - 01:00 am Hotel Steigenberger am Kanzleramt

Nightcap and Casino Night

Be a part of the nightcap event at BarN°5 in Steigenberger Am Kanzleramt, Berlin. Get ready for an unforgettable evening of entertainment at this combined evening with Nightcap drinks partnered by Usercentrics and Casino partnered by uberall.

Pick up a drink ticket from your Siinda Staff and enjoy a full bar with selected brands. Experience the thrill of the casino games brought to you by Uberall and challenge other guests to a friendly competition, all while enjoying the sophisticated atmosphere.

07:00 am - 07:00 am Meeting point in the foyer of the Steigenberger Hotel

Morning run with a trainer

Optional morning run with a trainer on Monday, Tuesday and Wednesday mornings at 7.00 a.m., meeting point in the foyer of the Steigenberger Hotel.

09:00 am - 09:30 am Hotel Steigenberger am Kanzleramt

Keynote on The next level of data management in the media industry

Our future life and business activities of the future will rely more and more on data. Interoperable and trustful data spaces operated on a federated Cloud infrastructure and based on European values are creating the next level of data management in a lot of areas of our daily private and business life. Gaia-X is shaping the future of this data management in different verticals. This is also true for the Media industry.
The Trusted European Media Data Space (TEMS) is the flagship European initiative to build a resilient data-driven ecosystem in the media sector. Follow our journey to the future of the Cultural and Creative Industry.
It is powered by the European Commission and developed by a consortium of 43 organisations representing hundreds of stakeholders from 14 countries in the cultural and creative sectors. It is a core element in the implementation of the European Data Strategy.
The presentation will also demonstrate how small and medium sized businesses as well as start-ups are able to use the technology and create data driven business innovations for their customers.

Ulrich Ahle Ulrich Ahle
09:30 am - 10:00 am Hotel Steigenberger am Kanzleramt

Partnerships as a source of business development

Maxime Duclaux and Bruno Berthezene unveil how Solocal's partnership strategy contributes to the company's business development, leveraging on mutually beneficial alliances based on two pillars - product collaborations and a new referral program - serving SMBs and the public sector.

Maxime Duclaux Maxime Duclaux
Bruno Berthezene Bruno Berthezene
10:00 am - 10:20 am Hotel Steigenberger am Kanzleramt

Helping SMB Blend their Offline and Online Presence

Challenge: Consumers expect more from websites now than information. They expect to schedule in person visits, pay for services, manage their subscriptions and more. How can YPs provide these advanced capabilities to thousands of customers in a range of industries out of the box.

Supporting Data:
• Duda site features ie apps, eCommerce, membership etc…
• Survey to SMBs resukts that Duda is doing in April can provide a significant insites to the SMB thoughts on the above topic.

Oded Ouaknine Oded Ouaknine
10:20 am - 10:30 am

Product Spotlight Easy

Ofir Yosef Ofir Yosef
10:30 am - 11:00 am Hotel Steigenberger am Kanzleramt

Coffee break in exhibition area

11:00 am - 11:20 am Hotel Steigenberger am Kanzleramt

Panel session on teams and next genenerations

What are the expectations of the new generation employees and managers, and how the industry can adapt and attract them? In this panel session we'll be tackling some of these questions and get testimony on how to handle this.

Fiona Macintyre Fiona Macintyre
Johanna Heise Johanna Heise
Rutger Lasuy Rutger Lasuy
11:20 am - 11:35 am

Exclusive CEOs Panel Uberall - next era of growth in location marketing

A riveting fireside chat with Uberall’s newly appointed CEO, Anthony Foy, and co-founder turned President, Florian Huebner. Hosted in Berlin—the cradle of Uberall and the epicentre of our partner ecosystem—this exclusive session at Siinda marks their inaugural joint appearance. Together, they will unveil the strategic vision driving recent leadership changes and discuss the future for the market and our valued partner community

Anthony Foy Anthony Foy
Florian Hübner Florian Hübner
11:35 am - 11:45 am Hotel Steigenberger am Kanzleramt

Product Spotlight QDQ - qms, the best cms for agencies and partners

Juan Mohedano Cuadrado Juan Mohedano Cuadrado
11:45 am - 12:00 pm Hotel Steigenberger am Kanzleramt

Product Spotlight Wix

Paul Donlan Paul Donlan
12:00 pm - 12:30 pm

Keynote session on Artificial Intelligence with MEP Axel Voss

Video keynote from MEP Axel Voss, EPP Shadow rappoorteur on the EU AI Act and very involved in digital issues.

Axel Voss Axel Voss
12:30 pm - 01:00 pm

Digital Markets Act and fair-level playing field , a key EU issue of the industry

Panel discussion including a short presentation by Dr Bernd Nauen on on the current procedures of ZAW in the advertising industry with a side view of DMA.

Dr Bernd Nauen Dr Bernd Nauen
01:00 pm - 02:00 pm Hotel Steigenberger am Kanzleramt

Lunch in exhibition area

02:00 pm - 05:15 pm Hotel Steigenberger am Kanzleramt

Afternon parallel sessions - Free networking time for meetings and German sessions

- free networking time to plan your 1-to-1 meetings
- VDAV sessions auf Deustch : for more information on the VDAV sessions in German click here

04:00 pm - 04:20 pm Hotel Steigenberger am Kanzleramt

Coffee break in exhibition area

05:15 pm - 06:00 pm Hotel Steigenberger am Kanzleramt

Combined Keynote : Lessons learned – the secrets of winning in pro-sports

Dirk Bauermann is the most successful German basketball coach. In his long career he won nine championship titles and won the german cup four times.
As head coach of the German men's national team, he won the silver medal at the European Championships in Serbia in 2005 and qualified for the Olympic Games in Beijing in 2008. In 2021 he won the African Cup with the Tunisian national team. Since 2023 he has been the national coach and coordinator for the male youth division of the German Basketball Federation.
Professional sport is a business in which success and results are the measure of all things. This is especially true for trainers. The oft-cited external perception is: “success has many fathers, failure only one, the coach”. In his long career, Bauermann not only won championships and titles, but also experienced low points, which were often more instructive and ultimately more positive for him than his many successes.

“For me, professional sport is first and foremost a people’s business. From many conversations with business leaders, I know how diverse the parallels are between these two most important areas of life alongside politics. Success in both areas is only possible if it is possible to optimize human potential and to bring them into contexts in which they can optimally develop their strengths and talents in the spirit of a common task. In this respect, many of the strategies and techniques used in professional sports are undoubtedly also very interesting and applicable for managers and employees of companies.”

The title of his Keynote at SIINDA live/ [vdav] is: “ lessons learned – the secrets of winning in pro sports”.

More about Dirk at

Dirk Bauermann Dirk Bauermann
06:30 pm - 06:40 pm Hotel Steigenberger am Kanzleramt

Bus departure to Beach Mitte

07:00 pm - 11:00 pm BeachMitte, Caroline-Michaelis-Straße 8, 10115 Berlin

Combined Siinda and VDAV Evening at BeachMitte partnered with Spotzer Digital

Dress code : Casual
Wear comfortable shoes and clothes if you want to experience the sports activties at Beach Mitte!

Thanks to our partner Spotzer Digital for this evening event .

09:00 am - 07:00 pm Steigenberger am Kanzleramt

Overview of the program (in German)

To see the program for the VDAV day in German, click here

You can find the presentations of the conference sessions for this event here!