CEO Panel: smart cities, smart companies, smart visions

CEO panel session will kick off the Siinda 2023 Berlin conference

Keynote Yext

Vendors panel – who will be the next rising star?

Join us to hear how key executives of the digital advertising industry see the sector and the future

Coffee break in exhibition area

Keynote on Worldwide digital evolution

B2B panel session

Getting the buy-in from your sales and customer people

Lunch in exhibition area

Keynote Spotzer Digital

With special guest

Keynote on big media evolution

With Axel Springer

Product Highlights

3 Slots of 10 min product highlight showcase for Siinda partners.

Coffee break in exhibition area

managing teams, making sense and bringing value in 2023

The future of agencies, how can we serve SMBs needs?

Free networking time

Siinda Awards Dinner, partnered with Yext

In the 1870s , Julius Bötzow opened the most modern brewery in Berlin at Prenzlauer Allee 247 in today's Kollwitz-Kietz . Part of the complex is a 4000 square meter storage cellar and a beer garden for about 6000 people. In the course of the Second World War, many parts of the factory building were destroyed, including the family villa and the bar building. In the 1990s , techno-loving revelers found a place for illegal parties in the basement of the destroyed building. In 2011 the starting signal was given to bring the "Sleeping Beauty" back to life and so the event location Deep now finds its place on the large area.

Nightcap for Siinda and VDAV participants

Keynote on leadership and moving forward

Dan Cnossen competed at the 2018 Winter Paralympics and created history in his second Paralympic appearance after claiming a gold medal in the men's 7.5km sitting biathlon event. In doing so, he became the first American male and the second American ever to claim a gold medal in a biathlon event in the Olympics or the Paralympics. Dan is a US Navy Seal Platoon Leader and earned the Purple Heart and Bronze Star with Valor. He lost his legs when he stepped on an IED. Since then, he has been speaking with leadership, teamwork, and the ability to meet challenges with dignity and success. He is participating in many Scandinavian cross-country and biathlon events this winter in 2023.

Dan Cnossen

Keynote on European Perspective on the human centric metaverse

Industry changes, consolidation and evolution of business models

Panel discussion with publishers, agencies and digital solution providers on market evolution and trends.

Coffee break in exhibition area

Session on Data Access

Product Highlights

slots of 10 min product highlight showcase for Siinda partners. Needs to be agreed beforehand and on first come first serve basis

Privacy and Regulation session

Lunch in exhibition area

Panel on Corporate Social Responsibility, G and new company values

The Workday Consumer has logged in

Consumer behavior has shifted, andadvertisers have an opportunity to shift, too
Not so long ago, from Monday through Friday, many consumers went to offices where they engaged in their“work-life”activities. Then they went home, where they spent time immersed in their “personal life” activities. On weekends, they did chores and went shopping. This was something advertisers could count on. Then, the pandemic hit, and for many, all those things began to happen simultaneously from home. The change caused a fundamental and permanent shift in how we spend time online –say hello to theWorkdayConsumer.
The Workday Consumer unapologetically switches between employee, personal, and consumer modes throughout the day. What this means for employers and businesses marketing regarding this new behavior is now just being discovered. Our research indicates permanent behavior changes that most marketers aren’t equipped to handle, yet.
However, agile businesses can take advantage of this opportunity to compete effectively. Learn from our experts how to rethink your online targeting strategies to convert and retain this new persona. Learn how your business can leverage these insights and adapt to the new persona in an open Q&A.

Daniel Trost

Media and advertising cooperation, what's next?

Coffee break in exhibition area

Panel on Customer Experience

Combined Keynote on team spirit

Free networking time

Combined Dinner Siinda & VDAV at Wasserwerk, partnered with Spotzer Digital

From the sewage pumping station in 1906 to the event location in 2001, state-of-the -art event takes place in industrial architecture steeped in history for over a hundred years.