In partnership with Streetfight US, this event was the first of a series of Localcomm Spring conferences held in London by Siinda. The agenda went from panel sessions on Transforming a Large Media Organisation – Top CEOs Discuss the Key Challenges from a keynote on why Facebook Narrows Its Focuses on SMBs , to Hyperlocal Everywhere and a session entitled Are Mobile Payments the Next Local Gold Mine? . 

Evening events started off with a superb unique opportunity to visit Google UK offices, with a whole afternoon session held there followed by a Networking Evening & VIP Cocktail Party at Google. The Siinda/Street Fight Networking Dinner Party  was an extraordinary an evening looking over the pitch at Stamford Bridge, home of Chelsea FC. Football (Soccer) Trivia & Games, and a little sport on the side!  It was a rare event in a special location and a chance to meet and network with colleagues from all over the world and discuss the state of the business from California to Russia.