The conference focused on three major themes: Customer acquisition and growth, Customer Relations and Retention and Innovation and Future Trends. Featuring very broad presentations from Diversity and the changing face of the Industry to Using Data Science to drive more efficient acquisition of new search customers or questions on Can transformed legacy businesses compete with digital agencies in serving SMBs.
Lisbon social networking activities kicked off with an outstanding River Cruise on the Rio Tejo Tagus on Historic 3 Mast Schooner, followed by a welcome Networking Wine Tasting in exhibition area. The next day had a Networking Cocktail at the Marine Museum Lisboa and a Nightcap at Sky Bar Tivoli Hotel. The second night featured the usual SIINDA Digital Marketing and Innovation Awards Dinner which took place at the magnificent Estufa Fria Lisbon National Gardens.