The major theme of the event was Location and Personalisation to Enhance the Search and User Experience, and it was addressed during several presentations, keynote, and panel discussions. These included a keynote from Google, another keynote from Shell on Global brand marketing: the global to local approach, a keynote from Microsoft on AI and Personalisation and a fresh new session on Using Influencer Marketing as a new business channel to Help SMB’s.
How to best discover Dubrovnik than by the sea? This is how Siinda Conference participants started the networking programme with the Sailing Regatta on the first afternoon, followed by a breathtaking 360 welcome cocktail. The magic went on the following evening with a fantastic Game of Thrones Tour over the city followed by a Game of Thrones Reception at Sponza Palace. The event closed with the marvellous Siinda Industry Awards Dinner at Klarisa Monastery Restaurant with music by selected individuals of the string section of Dubrovnik Symphony Orchestra.