Neg Norton

LSA / President

Neg Norton is President of the Local Search Association (LSA), focused on helping agencies, media publishers and technology providers realize the promise of local and location-based marketing. He brings more than 20 years of experience in helping connect local businesses with ready-to-buy customers. Norton joined the LSA, formerly the Yellow Pages Association, in August 2003. He has led the industry during a major transformation from print directory publishing to cross-media local marketing products and services. Prior to the LSA, Norton served as vice president of business development at Atlanta-based Loyaltyworks and was vice president of strategic accounts at San Francisco-based Telephia. He also served as vice president of national marketing for the Yellow Pages Publishers Association (YPPA), the predecessor of the current LSA, and has held leadership roles at NYNEX Information Resources and Bell Atlantic Directory Services. Norton holds an M.B.A. from Northeastern University in Boston and a B.S. in marketing from Pennsylvania State University.