Liraz Margalit

Social Psychologist, Behavioural Design and Decision Making

Dr. Liraz Margalit is a Social Psychologist specializing in Behavioral Design and Decision Making. With over 15 years of experience, she has made significant contributions to the growth and efficiency of businesses across diverse industries. By integrating perspectives from Neuropsychology and Behavioral Economics, Liraz analyzes customer behavior and provides actionable insights for business stakeholders. As a co-founder of Topicx, a conversational AI platform, she uncovers hidden triggers behind consumer behavior at scale. Liraz's expertise has garnered recognition, including being chosen as the CMSWire contributor of the year in 2022. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch, and Forbes. Additionally, she shares her insights through an ongoing blog named 'Behind Online Behavior' on Psychology Today."