Javier Castro
Paginas Amarillas soluciones digitales (BeeDIGITAL) / CEO
Javier Castro is the CEO of Digital Solutions Páginas Amarillas. The company is the Spanish market leader in demand generation for SMEs, with a 360 degree portfolio of digital and offline marketing solutions including web design, social media, video, search, display, Bee Digital, p.a. online and also 11888 and páginas amarillas. Passionate about technology, digital businesses and leadership, he has developed a broad international career of more than 30 years in the digital and telco industry. Prior to joining Digital Solutions P.A., he was the CEO of Terra, Telefonica's digital arm in Latin America and market leader in digital media advertising, digital services and carrier billing. Before that, he held several positions at Telefonica Group: Global Director of Omnichannel, General Manager of the Eastern Region in Spain, Regional Director for Consumers in Latin America, Director of Sales and Customer Care in Spain, Senior Manager of SMEs in Catalonia, Head of Key Accounts in Catalonia and Valencia, Deputy Director of Public Telecommunications in Argentina, Head of Marketing and Sales for Enterprises in Argentina, among other positions in technology, operations and network. He is also member of the Executive Committee of ESADE Alumni and member of the Advisory Board of Computer Engineering at the Polytechnic University of Valencia. He has served as board member at Axonix (Programmatic Mobile Advertising), TELYCO (telco retail stores) and TISSAT (Data Centers). He is also member of Club Mundi and digital startups investor. Javier has a degree in Computer Engineering from the Polytechnic University of Valencia, an MSc in Telecommunications Engineering from Ramón Llull University and an MBA from ESADE Business School among other postgraduate programs from Columbia, IESE, IMD and I.E.
Company
BeeDIGITAL - Páginas Amarillas Soluciones Digitales. SAU
We have transformed our business from cellulose technology to humanised algorithms. Before the internet existed, we were Google, with the Yellow Pages. After undergoing a digital transformation “like a book” during the last 3 years, our mission remains intact: to help SMEs to get clients. We are currently the leader in Spain of digital marketing services for SMEs, with an offer of 360-degree marketing solutions, including digital presence, web design, E-commerce, social media, video, search, Facebook ads and display, all these services packaged in a subscription model. With our digital transformation completed, we are beginning the second to become an AI-Ready Company , through a massive use of Machine Learning algorithms in our relationship with the client and in operations. Our growth strategy is through alliances with large companies and international organisations that seek to complement their value proposition for SMEs. Examples of this are our agreements with Vodafone, SAGE, Securitas Direct, Visa and the Autonomous Community of Madrid.