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Ash Lomberg
Chief Commercial Officer Spotzer
Ash Lomberg, is Spotzer’s Chief Commercial Officer and responsible for driving its global commercial objectives. He is a leader in digital strategy and business transformation, having launched several digital start-up businesses, including one of the world’s first crowd funding platforms. With 15 years of experience in sales, management, and marketing leadership roles, Ash helps to develop and maintain relationships with enterprise partners.
Spotzer has experienced 400% growth during his tenure, working with many of the world’s leading Telecommunications, Hosting, Search, and Directory businesses in digital transformation projects, sales strategy, and marketing services’s programs with technical solutions.
Q. Is there something new that you do every day that maybe you didn’t do before the pandemic? Something a little bit different?
Yeah, I think one of the major things for me, is I used to go to the gym every day, but due to the restrictions we have here in the Netherlands gyms have been close now for the last few months, I’ve taken to the streets and I’ve been doing around anywhere between 10 and 20 kilometers each morning, which, which takes anywhere up to three hours, just means getting up earlier and, yeah, getting out there on the streets.
Q. Is there anything new that you’ve started to? I mean, not just, this was a hobby that going to the gym but anything brand new?
My partner and I, we used to travel a lot, probably 2 or 3 weekends of every month but what we’ve had to do during the pandemic is a lot less travel. So, that encouraged us to make a few life changes, which included getting two small cats and then shortly after getting the cats. We, we were lucky enough to get pregnant, so life has changed a lot and with that habit, so there’s, there’s not many late nights anymore in this house. I think we’re both kind of to bed around 9:30 PM.
Q. Everybody had a first job when they were, you know, either a teenager or a kid or something. Do you remember what your first job was?
Yeah, I think I had about 20 jobs before I got to where I am. My first job was actually picking up golf balls. People used to sit there, hitting balls. And yeah, that was my first job was about 13. From there, I guess I kind of started my own small side hustles when I was at high school. I went to an all-boys boarding school. So buy and sell, you know, things like candy and chocolates, things like that. So that was always kind of contraband within the school. And then I think from the age of about 15, I had three jobs running simultaneously. I worked at the equivalent of Burger King, I also delivered pizzas, I also stacked shelves at the market until two o’clock in the morning so nuts. I think I’ve always just been working and travel is a big motivator. Absolutely. But yeah, I’ve definitely seen some interesting jobs along my time.
Q. You’re now as Chief Commercial Officer if you had another profession that you could choose. What would you want to be?
That’s a really good question, actually. I’ve often thought to myself if I could go back in time. I probably wouldn’t change too much. I really, love the sales side of things. I love building relationships and providing value to people. I think I’m really interested in tech and development.
Q. If you were to have dinner, and you would have the opportunity to invite somebody to dinner, anybody, it can be even a historical figure. Anybody, who would you like to invite to dinner?
Think that David Attenborough, I just find his documentary series and everything fascinating, especially the length of time he spent doing what he’s doing it, it’s inspirational.
Q. Since the lockdown, have you read any more than you did, or do you listen to more music?
Think one of the new discoveries for me is really getting into podcasts. I started just with a few that were referred to me, but more recently, I’ve started to really go into listening to a lot of things around the sales psychology side of things. I find it really interesting and just a new way how I take in content.
Q. Do you have a favorite comfort food or cuisine?
Yeah, I think comfort foods quite I mean, I’ve got so many favorites having played rugby for over 30 years. And often in the cold wheather and rain you crave comfort food, And I think the number one go to has always been lasagna. Yeah. My wife, she makes a great lasagna.
Q. So you’re a rugby player?
Yeah. I started playing when I was four years old and luckily my body’s held up but I can still get on the pitch. Last game for me was at the end of November mm, OK. And hopefully, it’ll start up again. t’s a long season here in the Netherlands that it typically starts in August and goes all the way through until May.
Q. If you had a message that you would like to give to the Siinda partners or our other colleagues, what would that message be?
I think you just need to keep on doing what you’re doing, You know, part of the enjoyment of what I did is going to these conferences, and getting to meet with a lot of the partners that are amongst the group. And I think everyone that I’ve met in my time is being a part of Siinda provides a lot of value, especially to small business clients. I think that people need to keep fighting the fight and providing their value. And helping small businesses especially get through this.